Alexandria Gillespie

About

Brand strategist with an eye for creative direction and a passion for helping brands develop an impactful voice in their marketplace.

Experience

• Brand Strategist · The Uptown Agency09-01-2022 – 12-01-2024

  - Interface with various clients to consult them on brand identity development, messaging, positioning, and audience insights. - Draft brand-driven copy for clients across various mediums and platforms, including website, email, direct-mail, press releases, Instagram, Facebook, and Google Ads. - Plan, create, and schedule social media content for clients across various industries and platforms utilizing programs such as Loomly, Sprout Social, and Meta Business Suite. - Utilize industry-standard software like Adobe Photoshop and Lightroom to design print and digital marketing materials as well as edit and retouch photographs.

• Office Assistant · Hegi Career Development Center08-01-2019 – 09-01-2022

  Corresponded digitally and in-person with students, outside employers, and guests regarding the career office services. Collaborated with colleagues in cataloguing the current occupations, locations, and acquired degrees of over 750 recent SMU graduates for Spring 2019 Graduate project. Researched pre-med programs and career services of over thirty institutions from SMU’s peer/aspirant university list and compiled information into an Excel database.

Education

• SMU Cox School of BusinessBachelor of Business Administration - BBA, Marketing, minor in Advertising

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