Katie Crowell

About

With a Bachelor Degree in Public Relations from Mount Saint Vincent University, I have built a dynamic career in communications and marketing. Starting as a Communications Specialist at Efficiency Nova Scotia, I managed major communication initiatives and crafted impactful materials. In 2016, I embraced entrepreneurship, consulting for diverse clients across industries such as non-profit automotive, B2C life sciences, and B2B digital advertising. My role as Account Director at m5 Marketing Communications involved leading strategic marketing initiatives and client relations. Currently, at Studio Misfits, I continue to excel as an Account Director, overseeing strategic marketing efforts and nurturing client relationships. My experience spans various sectors, showcasing my adaptability and expertise in driving successful communication strategies.

Experience

• Crowell Communications, Contract & Consulting · Freelance01-01-2016

  In the spring of 2016, the entrepreneurial bug hit and it was time for me to branch out on my own. I've been fortunate enough to work with multiple clients in industries ranging from the non-profit automotive sector, to B2C life sciences, to B2B digital advertising and analytics, to a private advertising agency in the Great North Canada, to a publicly-traded cannabis company in Vancouver.

• Account Director · Studio Misfits03-01-2021

  As Account Director at Studio Misfits, responsible for managing client relationships and overseeing the development and execution of strategic marketing initiatives to meet business objectives.

• Account Director · m5 Marketing Communications04-01-2020 – 03-01-2021

  As Account Director, I was the primary liaison between the company and key clients. Leading the agency's efforts in developing strategic marketing initiatives that met clients' business goals, I oversaw projects as they came to life.

• Communications Specialist · Efficiency Nova Scotia01-01-2012 – 01-01-2016

  Working with the best and brightest in environmental stewardship, I oversaw day-to-day operations of the organization's largest communication initiatives including the annual conference and awards ceremony, annual reports, community outreach programs, as well as the provincial student education program. I crafted internal and external communication materials, maintained relationships with external partners, and managed accompanying project budgets.

Education

• Mount Saint Vincent UniversityBachelor Degree in Public Relations, Communications

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