Katie Henningsen

About

With a Bachelor's degree in Sports Management and Marketing & Professional Sales from Westminster College, I have gained valuable experience in various roles. As a Marketing & PR assistant at Pittsburgh Brewing Co, I supported marketing and public relations initiatives. During my tenure as Vice President of Alumnae Relations at Sigma Kappa Sorority, I managed alumnae relations at Westminster College. My internship at ARM Institute allowed me to develop skills in software operation, social media strategy, and content creation. Additionally, my experience as a Sports Information Department Volunteer Student Worker at Westminster College honed my game day operations and live-streaming abilities. As a Shipt Shopper, I provided essential services during the peak of the Coronavirus pandemic. These experiences have equipped me with a diverse skill set and a strong work ethic.

Experience

• Marketing & PR assistant · Pittsburgh Brewing Co07-01-2023 – 04-01-2024

  Created, coordinated and managed social media strategies, content creation and interactions across brand accounts on Instagram and Facebook, enhancing brand management across various platforms. Created and managed engaging Facebook & Instagram Ad Campaigns for new releases, brewery events, and store promotions. Executed email marketing initiatives using MailChimp, including a weekly newsletter enhancing customer retention and engagement. Led influencer marketing efforts, including the orchestration of the brewery’s first influencer event and the management of sending out PR Packages, and coordinating collaborations on Instagram and Facebook. Authored press releases, media pitches, managed communication with local media, and organized on-site media days. Served as the primary point of contact for customer inquiries, sponsorship coordination and donations. Assisted with event planning, vendor inquiries, and event day logistics in collaboration with events team, and covered events on social media platforms. Managed inventory and distribution of merchandise and point-of-sale materials to wholesalers and sales accounts. Launched and managed the creation of the Brewery Store loyalty program, using square marketing to run promotions through email marketing & SMS, boosting customer engagement and sales.

• Marketing Coordinator · Advantage07-01-2024 – 01-01-2025

  Coordinated and executed internal and external email marketing strategies. Developed targeted email campaigns to inform clients and potential customers and fellow employees about company events, updates while highlighting our company's services. Led SEO blog content strategy working collaboratively with external SEO agency on keyword and topic selection. Crafted press releases and media pitches to highlight company updates, community events, sent to targeted media lists. Coordinated tradeshow logistics, including registration, travel arrangements and accommodations for sales team members. Fulfilled employee clothing orders and liaising communication with external vendors to ensure accurate fulfillment of orders. Ordering promotional items and print collateral for sales team members. Planned and executed fundraisers for the Advantage Stars Foundation. Overseeing marketing strategies and digital campaigns for the foundation.

• Marketing Intern · ARM Institute06-01-2022 – 08-01-2022

  Utilized different software such as Zoom.gov, Salesforce and backend website management to support marketing operations. Created a social media strategy for RoboticsCareer.org and created content for Instagram. Contributed to website content by creating surveys, selecting images and writing feature stories on industry trends. Wrote and updated articles and events on salesforce community and interviewed and wrote a feature story on emerging young females in the robotics industry.

Education

• Westminster College (PA)Bachelor's degree, Sports Management and Marketing & Professional Sales
• Oakland Catholic High SchoolHigh School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

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