Ashley Griffin

About

I am a Marketing Manager with a strong background in website and social media content management, specializing in platforms like WordPress and Mailchimp. My career spans diverse sectors including higher education, news media, and community organizations, where I've consistently driven engagement and growth through innovative digital marketing strategies. Most recently, I managed marketing and operations for The Beacon Newspapers, where I oversaw the content strategy for the company's website, social media channels, and email campaigns. By designing and implementing monthly digital marketing calendars and monitoring analytics, I helped increase our social media audience by 70%. I also contributed to the production of The Beacon's monthly newspapers, annual Resource Guides, and large-scale annual 50+ Expos, serving thousands of local seniors and 100+ exhibitors. At Boston University, I coordinated web and social media content for the African American & Black Diaspora Studies Program. My efforts led to increased event attendance, student enrollment, and brand awareness, with notable success in promoting the Masters program to prospective graduate students. In July 2023, I was presented the Award for Outstanding Contributions to the African American & Black Diaspora Studies Program by the Program's Director, Dr. Louis Chude-Sokei. My freelance role as Managing Editor for the Adult Music Student Forum involves editing and designing newsletters, managing digital communications, and leading a transition to cost-effective digital platforms. Additionally, my work with The Black Scholar and The Buzz magazine has honed my editorial and team management skills. Beyond my professional roles, I volunteer with the Sherwood Community Chamber Choir, overseeing internal and external communications and managing paid marketing campaigns to promote concerts and youth choir registration. Im also committed to continuous learning and have expanded my technical skills through online courses, including Harvards CS50x, CS50 Python, and CS50 SQL. My education from Boston University includes a B.S. in Journalism, a B.A. in Sociology, and a minor in African American Studies.

Experience

• Social Media Manager · Feel Good Gaming04-01-2024

  Manage all social media platforms and design marketing strategy for a local gaming business. Design and publish ads in Meta Ads. Take photographs & videos of events and stock images/B-roll.

• Managing Editor & Communications Assistant · Adult Music Student Forum12-01-2020

  Edit articles for and design quarterly newsletter, design annual membership directory, compose monthly summary of upcoming events, and distribute all content via Mailchimp to more than 100 members in the Greater DC area. Transitioned the organization from print to digital internal communications in January 2022, saving the organization $1000+ annually.

• Board Secretary · Sherwood Community Chamber Choir01-01-2024

  Oversee internal & external communications, including website & social media management, press release composition, targeted email marketing, and YouTube video production. Develop and execute paid marketing campaigns to promote choral concerts, Youth Choir registration, and community events. Compose detailed minutes for Board meetings, ensuring accurate documentation.

• Board Trustee, External Affairs · Sherwood Community Chamber Choir04-01-2022 – 01-01-2024

  As a Board Trustee for External Affairs, contributions include overseeing external communications and supporting marketing and outreach efforts.

• Marketing & Operations Manager · The Beacon Newspapers, Inc.11-01-2022 – 06-01-2024

  Served as webmaster; published and reviewed paid website ads, including leaderboards, banner ads, and featured Silver Pages directory listings. Used QuickBooks and Adobe programs to send digital and physical invoices and tear sheets to advertisers. Created and distributed proofs for text-based paid ads in Montgomery County Seniors Resource Guide. Published and reviewed paid website ads, including leaderboards, banner ads, and featured Silver Pages directory listings. Previous responsibilities included website and social media content management.

• Content Manager · The Beacon Newspapers, Inc.09-01-2020 – 11-01-2022

  Maintained marketing calendar to prioritize time-sensitive articles and track progress across digital channels, including Facebook, Twitter, LinkedIn, Mailchimp, and the website. Consistently updated and managed web content, including 30+ news articles per month, community events board, and form entries for subscriptions and classified ads. Monitored Mailchimp, website, and social media statistics to adjust future marketing strategies and provide reports to sales team. Built Exhibitor landing pages for & promoted the website that hosted the Beacons first-ever virtual 50+ Expo in October 2020, which attracted more than 9,000 visitors during its 3-month runtime. Managed company databases on Excel, including subscriptions, classifieds, and leads for advertisers.

Education

• Boston UniversityBachelor of Science - BS, Journalism
• Boston UniversityBachelor of Arts - BA, Sociology, minor in African American Studies
• CS50Certificate, Computer Science

Similar talent on Pangea

Hassiem C.Marketing Director | Photographer | Cool UnclePhiladelphia, PAJJaclyn W.Digital Marketing & Communications | Social Media, Content, SEO/SEM, Email Marketing | ~7 Years ExperienceSomerset, NJ 08873Katie H.Creative Marketer 4 Years Experience Specializing in Website Creation, Social Media Strategy, Copywriting, and Meta AdsRichmond, VAOusmane B.Marketing and Communications SpecialistUnited States