Katie Kears

About

Chances are that writing copy isn't your thing. And if it were, do you even have the time to do it? I'll help take that off your plate and work with your business to deliver sleaze-free copy that connects and delights. The kind of copy that nails your brand voice. The kind of copy that keeps visitors on the page. The kind of copy that compels your audience to click. Here's how we can work together: ✔️ Website & Landing Page Copy ✔️ Print or Digital Marketing Copy ✔️ Product Descriptions ✔️ Packaging Copy ✔️ Promo Emails / Email Sequences ✔️ Instagram Captions A PEEK AT WHAT MY CLIENTS SAY: 💬 "Katie has a great skill to fill a lot of meaning into very few words. She organizes her work exceptionally well and delivers more than expected." 💬 "Great experience working with Katie! I had previously worked with another writer on this project and ultimately wasn't satisfied with the result, so it was a great relief to end up with a landing page that communicates the product's features and benefits in a clear, concise and compelling way. I'll certainly look to work with Katie again on similar projects in the future." 💬 "I have found Katie's words to be both durable and smart: durable from the standpoint that a year later the words still ring; smart from the standpoint that she can take your concept that you think is polished and further refine it so that it ends up being what you wanted to say but couldn't! BidBird is better off with her professionalism."

Experience

• A.I. Domain Expert - Creative Writing/Poetry · Outlier2023-09-01 –

  Trains AI models through creating original prompts and evaluating responses generated by AI systems for factual accuracy, relevance, and adherence to customer instructions. • Evaluate and score other contributor’s work, providing direct written feedback to ensure customer guidelines are met. • Write and revise prompts (including ideal responses) while incorporating research and fact-checking. • Assess AI outputs for factual accuracy, bias, and overall quality. • Apply Creative Writing and Poetry expertise to specialized projects, including assessment of narrative structure, characterization, figurative language, and theme development.

• Freelance Copywriter · katiekears.com2020-03-01 –

  https://katiekears.com/

• Digital Content Creator · TrackitHub2020-04-01 –
• Retention & Project Specialist · National University2017-05-01 – 2019-10-01

  Designed individualized success plans for online and on-site students through coaching, customized resources, and strategic outreach. • Developed and executed retention strategies and proactive communications within multiple student populations. • Designed and facilitated student success webinars and other media presentations. • Created and edited digital and print communications aligned to audience and purpose. • Tailored existing student resources to fit needs of learners within the coaching cycle. • Evaluated effectiveness of student support resources through faculty collaboration, enrollment data, and student feedback. • Established referral channels with admissions team and faculty to address student barriers and factors impacting retention.

• Field Coordinator - Business Development Operations · HotChalk, Inc.2016-11-01 – 2017-02-01

  Managed and developed 75 remote field contractors to grow partner university degree programs and generate quality leads. • Facilitated training and provided ongoing skill development in marketing strategies and school site presentations. • Collaborated with marketing teams, university directors, and vendors to implement marketing plans for conferences and events. • Evaluated markets for hiring needs to develop lead generation channels. • Reduced payroll and operational costs by refining employee contracts and negotiating vendor pricing. • Generated CRM reporting to monitor contractor territory effectiveness.

• Lead Application Coordinator · HotChalk, Inc.2014-10-01 – 2016-11-01

  Supervised and delegated workflow of Application Coordinator team to produce quality results for university partner degree programs. • Cultivated positive relationships with university directors to increase efficiency and achieve low error rates. • Supplied feedback to enrollment teams to maintain compliance with university program admissions requirements. • Conducted Salesforce CRM testing to analyze and automate processes. • Developed new teams and projects: Live Chat, Re-Entry Team, Orientation to LMS (Blackboard, Ember)

• English Language Development Teacher · Maricopa County Regional School District2014-07-01 – 2014-10-01

  Instructed pre-emergent English Language Learners from diverse cultural backgrounds in a secure care facility. • Implemented formal lesson techniques including audiovisual aids to effectively meet learners’ needs and abilities. • Designed curriculum and activities aligned to English Language Proficiency Standards. • Evaluated student progress to monitor listening, speaking, reading, writing, and grammar skills. • Attended Professional Learning Community workshops and collaborated with district employees to expand knowledge of best teaching practices.

• High School English Teacher · Pointe Schools2010-01-01 – 2014-07-01

  Created, developed, and facilitated Common Core lesson plans and assessments through digital resources, lectures, and student-centered learning. • Integrated units that allowed students to connect real-world issues to course material through academic research and writing. • Prepared sophomore students for state standardized testing – Achieved 93% pass rate in Reading & 91% pass rate in writing. • Collaborated with peers to develop and expand curriculum, including summer coursework. • Professional development & training – Common Core Training, Advanced Placement English Workshops • School Leadership Roles: High School Varsity Soccer Coach, Junior High Soccer Coach, Academic Decathlon Coach, Competitive Speech & Debate Assistant.

Education

• National UniversityMaster of Science - MS, Educational/Instructional Technology
• Arizona State UniversityBachelor of Arts (B.A.), Secondary Education - English

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