Katie Valtchev

About

At the heart of all marketing efforts is the desire to connect with other people. Your brand has an important message to share, and I'm here to help you build those authentic connections with your audience. I'll help you authentically tell your brand's story through an actionable social media strategy, an intentional Substack newsletter strategy, and effective copywriting. I’m passionate about doing the behind-the-scenes work that helps businesses put their best face forward, tell their brand story, and connect with potential clients. My Policy on AI Content: While AI tools have their place, I believe that the human element of connection and storytelling is at the heart of effective copywriting and marketing. Translation: You can be confident that everything I create for you was brainstormed and written by a human (me), not a robot.

Experience

• Freelance Writer and Social Media Strategist · KLV Copywriting2021-03-01 –

  My background in sales and public relations helps me act as a strategic partner for my clients by getting to the root of the information their audience is looking for and weaving it together with the goals my clients are working to achieve. I have written for companies in the following industries: Marketing, Therapy, Plastics, Automotive, Residential & Commercial Construction, Real Estate, Agriculture, Gardening, Finance. I’m here to provide the marketing materials you need to keep your booming business top of mind for your audience: Website copy, Social media content, Newsletters, Press releases, Video scripts, Articles and blog posts.

• Copywriter · Loomo Marketing2021-06-01 –

  As a copywriter for Loomo Marketing, an award-winning agency based in Canada, I write social media content, website content, press releases, newsletters, brochures, and more. I'm also involved in client meetings, brainstorming sessions, and strategy meetings.

• Inside Sales · Hardwoods Specialty Products2017-07-01 – 2020-06-01

  In my role within the Lake States Division, I supported our outside sales team by managing inventory for select program items, collaborating on decorative product presentations, and assisting with quotes. I traversed time zones and cultural differences as the main point of contact for our European supplier to maintain price and stock sheets, understand the breadth of products available, and monitor purchase orders from confirmation to delivery. Through connecting and collaborating with West Michigan's A&D community, I marketed our range of products, including Egger decorative surfaces, Reflekt acrylic components, and EchoWood reconstituted real wood veneers. I also collaborated with our marketing team to provide content for our region’s monthly newsletter, confirmed accuracy of product brochures, and maintained sample inventory.

• Sales Lead Coordinator · REHAU2015-11-01 – 2017-07-01

  During my time as a Sales Lead Coordinator for REHAU, I managed assigned accounts through prompt order entry, monitoring back orders, and providing quotes. I responded to customer inquiries regarding product information, price, and lead times in a timely manner via phone, email, and online chat portal. I maintained open and effective lines of communication throughout all levels of the company across all locations to guarantee projects were accurately completed. I also managed sample inventory for sales staff and customers in the United States.

• Server · University Club of Grand Rapids2015-05-01 – 2015-12-01
• Marketing Administrative Assistant · Remax Grand Haven2015-06-01 – 2015-11-01

  As Sandi Gentry's marketing administrative assistant, I communicated with clients and other realtors in order to create and maintain positive working relationships in the lakeshore real estate community. The fast-paced environment required me to complete multiple projects simultaneously such as filling out listing paperwork and scheduling showings, while maintaining the highest level of accuracy. Client satisfaction was the top priority and was achieved through professionalism, flexibility and promptness in communication.

• Communication Intern · Mt. Pleasant Area Community Foundation2014-09-01 – 2015-05-01

  As an intern for the Mt. Pleasant Area Community Foundation I increased Facebook likes for the Mt. Pleasant Craft Beer Festival by more than 700 with a post reach of more than 10,000 per week by targeting specific audiences on various social media platforms. I applied Adobe Photoshop and InDesign skills to craft effective messages in a variety of formats: press releases, flyers, social media messages, logo updates, and more. I worked closely with the Executive Director and Program Officer to collect information regarding the positive impacts of grants awarded and recorded the outcomes in the form of grant spotlight articles.

• Guest Relations Representative · Soaring Eagle Casino & Resort2014-04-01 – 2015-04-01

  As a Soaring Eagle Casino & Resort Guest Relations Representative I applied excellent judgment and rapid responsiveness when communicating with guests and employees from all levels of the organization. I worked independently and communicated effectively in the flexible environment of our tight-knit department. I adjusted my work schedule to meet departmental needs by working late, early, and emergency shifts.

• Director of Communication · Central Michigan University Program Board2013-04-01 – 2014-05-01

  While I was the Director of Communication for CMU Program Board I collaborated with Event Chairs and the Social Media Director on targeted social media and on-campus campaigns for each event on campus. I facilitated audience engagement at various events through live-tweeting and promotion of the official event hashtags which resulted in two separate events trending on Twitter. I received coverage of various events through press releases, media pitching, and the coordination of interviews between the local media and talent.

• Office Aide · Central Michigan University Carls Center2013-01-01 – 2013-05-01

  As an office aide, I completed tasks including filing paperwork, filing patient charts and other duties which helped the office run efficiently. I maintained self-sufficiency in completing tasks throughout the office in order to maximize the amount of work able to be finished. I also followed HIPAA guidelines to ensure the ethical operation of the clinic.

Education

• Central Michigan UniversityBachelor’s Degree, Integrative Public Relations
• Northview High SchoolHigh School

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