Katie Murai

About

Strategic and hands-on marketing leader with 10+ years building and scaling brands across lifestyle and wellness categories, known for blending brand storytelling with performance marketing to drive measurable growth. Proven track record leading integrated campaigns, influencer and community programs, and new market launches that deliver ROI and cultural relevance, including rebrands, full-funnel marketing leadership, CRM/lifecycle marketing, and cross-functional go-to-market execution.

Experience

• Social Media & Marketing Manager · The BXNG Club07-01-2017 – 01-31-2019

  Drove successful member growth that supported the expansion from one location to three within two years. Planned and executed strategic new location openings, including presale campaigns and launch events, to ensure strong market entry. In addition to leading social media, event planning, and paid media initiatives, I partnered directly with the CEO to shape the brand’s overall voice and identity, ensuring consistency across all platforms and locations.

• Marketing Coordinator · The BXNG Club02-01-2015 – 07-31-2017

  Created and managed social media content to grow engagement and elevate the brand’s online presence. I planned and executed member-focused events that strengthened community and retention, while also designing and managing targeted email marketing campaigns to promote programming, drive sign-ups, and keep members connected.

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