Kenneth Simon

About

Accomplished marketing professional with over 25 years of experience in digital marketing, strategic planning, and customer acquisition. Expertise in developing business solutions for companies to acquire new customers, build brands, and grow revenue. Proven track record in market research, project management, and technology implementation.

Experience

• Principal · KBS Marketing and Associates2016 – Present

  Working with small and midsized clients providing a broad spectrum of innovative, creative and cost-effective marketing programs and services. Developed digital media campaigns, managed client acquisition strategies, and led market research.

• Chief Marketing Officer · World Risk and Insurance News2011 – 2016

  Oversaw website design and development, optimized video assets, and developed content syndication strategies. Managed email and digital marketing campaigns, and utilized social media to drive traffic and viewer engagement.

• AVP E-Commerce · Affinity Federal Credit Union2007 – 2010

  Led E-Commerce department and managed online banking website. Developed and implemented online marketing and engagement strategies, customer acquisition, and loyalty programs. Utilized web analytics for performance tracking.

• Midmarket eCRM Business Planning · Microsoft Corp2006 – 2007

  Headed Worldwide Midmarket eCRM Business Process practice to increase demand generation and sales via the Midsize Business Center. Developed engagement strategies and managed metrics to track marketing program effectiveness.

• Marketing Officer · The Peak Organization2005 – 2006

  Established marketing department for a large regional recruiting firm. Coordinated external marketing activities, revamped marketing collateral, and developed online/offline advertising strategy.

• AVP Director Marketing Services and Systems · Zurich Insurance1994 – 2004

  Managed New York-based Marketing Service Team. Developed online marketing strategies, launched a CRM system, and received CEO Award for developing customer acquisition program.

Education

• The George Washington University School of BusinessMBA, Marketing
• University of HartfordBS, Marketing
• Kellogg-WHU Executive MBAZurich Strategic Planning

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