Katie Short

About

I am a digital designer and marketer with over 10 years of experience crafting high-impact digital and print assets. I specialize in UX/UI design, branding, and marketing materials, and I excel at turning complex challenges into clear, compelling visual narratives. My work spans end-to-end design projects—from developing proposals and SOQs to executing immersive campaigns and event branding—while optimizing workflows and collaborating with cross-functional teams. I'm passionate about using creative, story-driven solutions to boost brand engagement and drive results. Portfolio: KatieShort.org

Experience

• Digital Marketing Specialist · Helix Electric2024-05-01 – 2025-03-01

  As a Digital Marketing Specialist at Helix Electric, I drive the company’s brand engagement and digital presence across various platforms. My role involves combining strategic planning, creative development, and execution to support Helix Electric's marketing objectives. Key Responsibilities Proposal & SOQ Development: Led the design and production of proposals and Statements of Qualifications for large-scale electrical construction projects, ensuring a consistent and professional look that adhered to brand guidelines. Partnered with Business Development to gather project data and finalize content. Brand Stewardship: Led all design efforts across various platforms, ensuring brand consistency for over 2,000 employees. Spearheaded campaigns and website revamps, resulting in a 20% increase in brand engagement. Cross-Functional Collaboration: Partnered with recruiting, Human Resources, product, and external teams to design and execute integrated B2B and B2C marketing materials, such as presentation decks, event branding, and digital assets. Project Management & Process Optimization: Owned the design process from concept to completion, ensuring on-time delivery and quality. Managed up to 10 projects simultaneously with a focus on balancing creativity and utility. Created reusable templates for proposals and marketing collateral, reducing turnaround time and maintaining brand consistency. Evolving Brand Consistency: Maintained the company’s established brand identity while exploring new design trends, pushing creative boundaries to keep visuals fresh and relevant in a competitive construction market.

• Lead Graphic Designer · star7advertising2018-10-01 – 2024-08-01

  Implemented corporate brand guidelines for artwork, securing compliance approval from the national company brand. Created comprehensive campaigns for client websites, social media, and email marketing using Adobe Suite and Figma. Designed larger-scale marketing materials such as bus wraps, billboards, and t-shirts to enhance client reach and engagement. Coordinated the development of company proposal booklets and business plans, demonstrating attention to detail and effective project management.

• Freelance Graphic Designer · Luxury Estates International2016-09-01 – 2023-09-01

  Collaborated closely with the LEI creative director to uphold brand standards, producing compelling designs for luxury residential properties. Crafted social media banners and print materials to expand client reach and attract new customers. Prepared files for newsletters, postcards, and flyers, ensuring consistency and quality for team-wide use and printing.

• Event Operations Manager · Kokoro Productions LCC., Atlantis Festival2019-07-01 – 2020-08-01

  Immersive Brand Building: Led creative initiatives from concept to launch, working with a cross-functional team to develop a cohesive festival narrative. Created landing pages and articles that introduced attendees to a rich, interactive world before the event, delivering a fully realized brand experience. Cross-Functional Coordination: Collaborated with vendors, sponsors, and stakeholders to align event goals, improve efficiency, and enhance attendee experience. Marketing & Branding: Developed and executed strategic marketing campaigns, increasing event visibility and driving a 25% increase in ticket sales. Budget Optimization: Managed tight budgets, maximizing resources to deliver high-impact events while maintaining financial efficiency. Problem-Solving Under Pressure: Quickly adapted to last-minute changes, resolving challenges in real time to ensure smooth event flow and high audience engagement.

• Production & Digital Designer · Las Vegas Review-Journal2016-05-01 – 2018-10-01

  Troubleshot and designed responsive web campaigns, ensuring adherence to digital standards and best practices across multiple platforms. Mastered new software and design tools, continually elevating skills and performance in a fast-paced media environment. Spearheaded web-ready digital campaigns to advance the company brand and meet client marketing objectives. Revitalized the digital department, boosting creative digital campaign completion by 200% through process enhancements. Collaborated cross-functionally on marketing initiatives, ensuring alignment with company brand and client goals.

• Project Manager · Sabakon LLC.2011-07-01 – 2017-11-01

  Directed operations and executive departments, overseeing brand development, marketing, and event programming for annual conventions. Mentored a dynamic team of freelance designers, cultivating creativity, collaboration, and continuous learning. Engaged and expanded a dedicated fan base through targeted marketing, email newsletters, and convention advertising, achieving a 200% growth in ticket sales. Enforced strict timelines on multiple projects to meet event deadlines. Designed and executed captivating trade show booths, generating interest and ROI through innovative design solutions and engagement strategies.

Education

• University of Nevada-Las VegasBachelor's degree, Graphic Design
• Southeast Career Technical AcademyHigh School Diploma, Graphic Design

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