Renee Ladores

About

With a BFA in Graphic Design from Webster University, I have cultivated a robust career in marketing and brand management. Currently, I serve as the Marketing Manager at Simpson Coulter Studio, where I develop branding strategies for Nevada's oldest privately owned architecture firm. My previous role as Brand Marketing Manager at Yes& involved overseeing marketing efforts for over 25 entities across multiple states. At Las Vegas Sotheby's International Realty, I executed over 1,100 marketing requests in 2022, contributing to a 59% growth from the previous year. My experience also includes roles at Blue Heron and as a Brand Specialist & Art Director, where I managed diverse marketing functions and client relationships. My work has consistently driven brand visibility and recognition, securing awards such as Best Luxury Real Estate Company and Best Luxury Home Builder in Las Vegas.

Experience

• Marketing Manager · Simpson Coulter Studio11-01-2023

  Develop new branding strategies and drive brand evolution for the oldest privately owned architecture firm in Las Vegas, Nevada. Assist with business development by attending local Architecture, Engineering, and Construction monthly and review government agency requests for proposal daily. Collaborate closely with leadership to develop and execute compelling proposal responses for public and private entities resulting in an average 75% shortlist rate.

• Brand Marketing Manager · Yes&06-01-2023 – 11-01-2023

  Managed marketing and branding efforts for 25+ entities across Nevada, California, Arizona, Utah, Hawaii and Florida. Oversaw 3 direct reports and worked with in-house and creative team to ensure efficient and effective project completion. Worked with the Digital Marketing Manager to ensure email campaigns, websites and digital assets aligned with brand goals.

• Marketing Manager · Las Vegas Sotheby's International Realty01-01-2021 – 06-01-2023

  Successfully completed over 1,100 marketing/design requests in 2022, reflecting a 59% growth compared to 2021. Developed and executed comprehensive marketing efforts for 50+ real estate agents including but not limited to print ads, brochures, flyers, email marketing, and social media. Created digital marketing campaigns – both for the brokerage and individual agents – to secure gold in the Best Luxury Real Estate Company category in the Las Vegas Review Journal’s Best of Las Vegas 2022. Collaborated closely with brokerage leadership to enhance and optimize marketing strategies and branding efforts for the new office and new name.

• Brand Specialist & Art Director · reneeladores.com04-01-2019 – 09-01-2020

  Worked with clients in various industries: architecture, cannabis, and hospitality. Developed curated brand packages customized for each client and their budget. Provided art direction for brand packages including logo design, website development, product photoshoots, and architectural 3D visualization. Managed client relationships, business development and invoicing.

• Brand Marketing Manager · Blue Heron08-01-2016 – 04-01-2019

  Streamlined marketing operations for enhanced brand visibility helping to secure gold in the Best Luxury Home Builder category in the Las Vegas Review Journal’s Best of Las Vegas 2017 and 2018. Worked with Chief Marketing and Sales Officer to close out 3 Las Vegas luxury semi-custom home communities comprised of over 40+ homes in 2 years. Managed various functions such as media procurement, vendor relations, event coordination, social media administration, and graphic design as part of brand management duties.

Education

• Webster UniversityBFA, Graphic Design

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