Katrina Roseli

About

I am a skilled professional with over 6 years of experience in fast-paced corporate environments, excelling in project management, digital marketing, and CRM. My track record includes successfully implementing customer-centric strategies resulting in a notable improvement in paid media performance and on-site behavior. As a Master of Business Administration graduate, I bring a comprehensive understanding of global markets and a proven ability to enhance customer engagement and growth through digital marketing initiatives. My strengths lie in crafting superior digital experiences, fostering cross-functional collaboration, and optimizing operational processes for maximum efficiency.

Experience

• Paid Media Account Manager · The Travel Corporation I Digital Performance Marketing Team, In-House Agency02-01-2022 – 11-01-2023

  Managed digital marketing channels, budgets, campaign reporting, & communications for 10 brands (USA & Canada regions). Drove CRM initiatives (integrations, direct mail targeting, insights) and audience developments (brand awareness, prospecting, remarketing) with brand teams & key stakeholders, resulting in a 60% increase in engagement. Created new project management workflow, multi-task project views/dashboards, and operational processes which ultimately improved project timelines and customer turnaround time by 50%. Owned stakeholders & brand communications (project statuses, reports, strategic recommendations) & meetings. Responsible for sharing holistic brand analysis/insights, & driving discussions on paid media. Improved leads by 75% through vendor & partner relationships, identifying new innovation tools & growth opportunities, developing marketing strategy & creative ideations, & applying best practices & market trends.

• Digital Project Specialist · The Travel Corporation I Brendan Vacations, Contiki, Costsaver, & Trafalgar07-01-2019 – 02-01-2022

  Managed email marketing operations (builds, testing, deployments), email campaigns, and email marketing calendar for multiple brands and global regions, resulting in 100% improvement in workflow process in 6 months. Owned the email marketing channel & tools, & web analytics tools. Worked with the CRM team on improving performance, setting up automations, creating and executing new audiences, developing lead nurture programs. Collaborated with brand teams on developing aligned digital campaigns (promotions, sweepstakes, virtual brand events), brainstorming launch strategy, executing activations for tourism boards, & optimizing digital experiences. Led website projects & agency collaborations to implement tracking, build & execute launch plans for updates, create SEO strategy development, & troubleshoot issues, boosting on-site performance by 50%.

• Digital Project Coordinator · The Travel Corporation I Brendan Vacations, Costsaver & Trafalgar12-01-2017 – 07-01-2019

  Streamlined trafficking (concept to launch) of campaign assets & digital projects to support marketing campaigns. This reduced project turnaround by 20% and enabled more efficient campaign launches within 1 year. Collaborated with the team on the execution of marketing efforts: branding strategies & messaging, creative briefs, & campaign vision and strategy. This led to successful campaigns with high-impact. Owned the e-commerce & website management tasks: content updates, product launches, & landing page optimizations. Also, provided web analysis (key learnings, KPIs, on-site behavior) and monthly reports.

Education

• San Diego State UniversityBachelor of Arts, Journalism Media Studies
• California State University, Long BeachMaster of Business Administration, Business Administration

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