Katy Lucey

About

Even the smartest teams can’t thrive with no direction. That’s where fractional marketing leadership comes in. Through Metric Impact, I partner with organizations s to bring structure, clarity, and confidence to the way their teams operate – without the overhead of a full-time hire. Drawing on 10+ years of experience working with both global brands, I provide coaching, training, and practical guidance to create the conditions for great work. The result? Teams that stop reacting and start leading, with marketing that finally feels manageable and effective.

Experience

• Founder and Managing Director · Metric Impact11-01-2024

  At Metric Impact, I provide fractional marketing leadership to help organizations market with more confidence, clarity, and impact. Through coaching, audits, and hands-on workshops, I support my clients in prioritizing what actually moves the needle, building simple, effective marketing systems, and leading their marketing without second-guessing every move. This isn’t hands-off consulting or generic advice. It’s practical guidance, real conversations, and momentum-building support designed for small-but-mighty teams doing it all.

• Director, Paid Media · Ovative Group08-01-2022 – 10-01-2024

  As Director of Paid Media, responsible for overseeing and optimizing paid media strategies to drive business growth and achieve client objectives.

• Director, Paid Social · Tinuiti10-01-2018 – 07-01-2022

  Led the paid social team to develop and execute strategies that enhance brand visibility and engagement across social media platforms.

• Senior Manager, Paid Social · Tinuiti10-01-2017 – 10-01-2018

  Managed paid social campaigns, optimizing performance and ensuring alignment with client goals.

• Senior Account Manager, Paid Social · Tinuiti12-01-2015 – 10-01-2017

  Oversaw client accounts, focusing on paid social strategies to drive engagement and ROI.

Education

• The University of GeorgiaBachelor's, Political Science and Journalism
• The Johns Hopkins UniversityMA, Communication
• University of OxfordInternational Policy and Communication

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