Raven Raspberrie

About

With a Bachelor of Business Administration in Marketing from The University of Texas at El Paso, I have cultivated a robust career in social media management and strategy. My journey began as an intern at 100 Thieves, where I honed my skills in short-form content creation. I quickly advanced to a Social Media Producer role, managing content that significantly boosted brand engagement. At React Media, I further developed my expertise, progressing from Social Media Producer to Senior Social Media Producer, and eventually to Head of Social. In these roles, I spearheaded social media strategies, coordinated with publicists and agencies, and developed influencer scouting initiatives. My work included collaborations with major clients like Amazon Prime, Netflix, and Disney, and I played a pivotal role in launching new channels and enhancing brand value through proactive outreach. My experience is marked by a strategic approach to content creation and a commitment to driving brand growth.

Experience

• Head of Social · React Media07-01-2024 – 10-01-2024

  - Expanded responsibilities to include communication to publicists and agencies for social media coordination. - Developed social strategy process for influencer scouting initiative for our 4 entities. - Proactively sought new opportunities through outreach to enhance brand value. - Served as a red carpet host for media premieres.

• Senior Social Media Producer · React Media01-01-2024 – 07-01-2024

  - Managed social media accounts and developed workflows in Airtable to streamline scheduling and production processes. - Pitched and created content for branded deals and press tours, collaborating with clients like Amazon Prime, Netflix, and Disney. - Developed social media strategies for launch of two additional channels, overseeing all social media operations and production.

• Social Media Producer · React Media03-01-2023 – 01-01-2024

  - Solely managed and produced original content for two social media channels, keeping community engaged and active. - Collaborated with post-production to create clips from brand's YouTube videos; provided notes and approved edits for QC. - Scheduled, created, and posted original video and image content, including memes and original photography.

• Social Media Producer · 100 Thieves06-01-2022 – 01-01-2023

  Managed and produced content for social media channels, contributing to brand growth and audience engagement.

• Intern - Short Form Social Media · 100 Thieves12-01-2021 – 06-01-2022

  Assisted in creating and managing short-form content for social media platforms, supporting the social media team.

Education

• The University of Texas at El PasoBachelor of Business Administration - BBA, Marketing

Similar talent on Pangea

Kayla K.Social Media Strategist | Content CreatorLos Angeles, CAGinger H.Social Media & Brand Strategist | Proven Track Record in Driving Engagement & GrowthThe Colony, TXKiley P.Social Media Strategist & Content Creator | Experienced in Social Media and MarketingWashington, DCJulia G.Creative Strategist Specializing in Social Media & Brand MarketingLondon, UK