Keith Weinberger

About

Product and UX leader focused on building clarity out of complexity across emerging technologies, evolving industries, and fragmented systems. Works at the intersection of product strategy, user experience, and go-to-market—shaping new products from ambiguous starting points, defining positioning that resonates, and aligning teams around a coherent vision. Known for 0→1 and 1→N product phases, developing product narratives, validating in-market, and translating complex technical/platform systems into usable, scalable experiences. Experienced leading UX strategy and design systems for a unified media supply chain platform and directing product management for video streaming/delivery platforms, with a track record of connecting product, engineering, design, and customers to drive momentum.

Experience

• Product Strategy & Growth (AI + Publishing) · SmallTownPapers2025

  Operate at the intersection of publishing, AI, and content rights, shaping both product direction and industry positioning during a period of rapid technological change. • Developed positioning and go-to-market strategy for an early-stage AI product (AIBPAL), iterating in real time through direct customer conversations, market feedback, and hands-on experimentation • Act as a public voice in the industry, publishing perspectives on AI and content ownership that reflect company values and influence peer discourse • Drive product-market exploration, identifying gaps between product capabilities and real-world needs to refine messaging and roadmap priorities • Lead strategy for STPArchive (5M+ pages of content), balancing open consumer access with B2B monetization and content protection, exploring technical safeguards (e.g., Cloudflare and anti-scraping approaches) • Own targeted growth efforts for existing products by segmenting audiences (libraries, museums, historical societies) and tailoring messaging to niche user needs • Thrive in a broad, hands-on role spanning product, marketing, partnerships, and technical problem-solving What I focused on most: early product shaping, positioning, and learning directly from the market while forming a clear point of view in a changing industry

• Head of UX, Media Supply Chain Platform · Warner Bros. Discovery2019 – 2025

  Led UX strategy and design for a unified platform supporting the end-to-end media supply chain, bringing coherence to a fragmented ecosystem of tools, teams, and workflows. • Defined and drove the UX vision for a multi-application platform, grounded in deep understanding of workflows across content ingestion, processing, and distribution • Created and launched the “Foundry” platform brand, establishing a clear, scalable identity for a new generation of internal tools • Built alignment across Product, Engineering, and Design, serving as a central hub translating system architecture and business goals into consistent user experiences • Established and scaled a design system, enabling consistency across applications and accelerating development through shared components and standards • Guided UX across complex system transformations, including the shift toward shared data architectures and single sources of truth • Acted as Product Manager for a Role-Based Access Control (RBAC) system, enabling decentralized user management and reducing operational bottlenecks • Mentored and directed design team members, balancing strong UX principles with autonomy for designers’ craft expertise What I focused on most: making complex systems understandable and usable, creating shared vision, and connecting teams through UX

• Director of Product Management, Video Platform · Limelight Networks2016 – 2019

  Led product strategy and development for video streaming and delivery products, combining deep technical learning with pragmatic product execution. • Rapidly ramped on complex video technologies (codecs, streaming protocols, DRM, encoding) to become a go-to resource across Product and Sales • Re-established product focus by auditing and reprioritizing backlog, eliminating low-value work and aligning efforts to customer needs • Drove 0→1 product execution for a live streaming service (MMD Live), cutting scope to MVP and enabling initial market entry • Partnered with Product Marketing to shape product narratives, sales materials, and trade show demos • Engaged directly with customers and industry ecosystem, using conversations and events to inform roadmap and identify partnership opportunities • Initiated strategic partnerships (e.g., DRM integration with BuyDRM) to extend product capabilities without internal build costs • Explored next-gen low-latency streaming solutions (WebRTC), developing prototypes and defining a path toward new product categories What I focused on most: learning fast, finding product-market fit, and shaping new opportunities from emerging technology

Education

• University of Washington, Foster School of BusinessMBA
• University of OregonMS, Computer Science
• Rensselaer Polytechnic InstituteBS, Computer Engineering

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