Kelsey Cox

About

I’m a Graphic Designer based in San Francisco with a background in marketing and 8+ years of experience in the food and lifestyle industries. I’m passionate about finding creative solutions to problems and often take a simple & thoughtful approach to design.

Experience

• Graphic Designer · Freelance2023-05-01 –

  • Utilize creative expertise to deliver bespoke graphic design solutions for diverse clients. • Develop captivating visual assets using Adobe Creative Cloud, meeting client specifications and deadlines consistently, resulting in positive feedback and client satisfaction.

• Graphic Design Fellow · Chronicle Books2024-07-01 – 2025-06-01

  • Conceptualized and designed visually engaging products in a variety of formats including books, journals, decks, and packaging across art, entertainment, lifestyle, and food categories. • Collaborated with cross-functional teams to ensure commercially successful publishing products • Leveraged 4-color printing, Pantone inks, and special printing effects such as foil and spot gloss to create impactful and unique packages. • Managed typographic composition and editorial text corrections, adhered to project dielines, and organized artwork to facilitate efficient workflow. • Presented and articulated rationale for design choices to executives, marketing managers, and stakeholders.

• Marketing Manager, Platform · Tastemade2020-12-01 – 2022-12-01

  • Ideated concepts, wrote copy, designed/ sourced visual assets, deployed, and managed the sending of weekly email newsletters delivered to 500K+ subscribers. • Collaborated with creative team to create engaging marketing collateral for Maker acquisition, driving over 5M impressions and gaining 15K+ landing page views. • Wireframed, designed, and built landing page to attract Influencers and Creators to join our Maker community, increasing visibility and membership. • Built and populated resource center blog to help educate Makers on marketplace best practices. Wrote 12 articles and created accompanying images. • Designed slide decks featuring marketing campaign testing plans and results. Presented findings to CEO. • Planned, implemented, and optimized paid promotion strategy with sizable budget to drive Maker applications.

• Marketing Manager · ChefsFeed2018-12-01 – 2020-12-01

  • Designed creatives for website content and across marketing channels viewed by over 40M in ChefsFeed’s audience. • Oversaw all email marketing initiatives (development of strategy, copywriting, design (assets & layout)), that achieved an average open rate of 20%, exceeding industry benchmarks. • Optimized and executed paid promotion campaigns to achieve partner brand’s goals.

• Marketing Communications Manager · Feastly2017-02-01 – 2018-12-01

  • Collaborated with marketing team to conceptualize, plan, and execute multi-channel marketing campaigns. • Conceptualized, tested, and implemented a lifecycle email strategy featuring seven unique email flows targeting consumer lifecycle milestones, from welcome to retargeting increasing customer retention by 22%. • Oversaw all email marketing initiatives from the development of the idea to execution, to list management and segmentation. • Managed marketing editorial calendar. • Conducted A/B tests to optimize flows and campaigns • Designed custom imagery, heroes, vector art, and gifs for use across marketing channels

• Marketing Associate · Feastly2016-01-01 – 2017-02-01

  • Execution of bi-weekly email campaigns for all markets • Content creation and management of 7+ social media platforms for all markets & audiences: - Curate and schedule daily Instagram and Facebook posts - Create and maintain Facebook events - Engage with community through all social channels

• Marketing Intern · Feastly2015-06-01 – 2015-12-01

  • Content creation for social media platforms including: Instagram, Facebook, Pinterest, and MeetUp • Collaborated with marketing team in campaign brainstorming and execution • Account management for chefs including: managing chef's websites, yelp accounts, etc.

• Entrepreneur · Baking Business2014-09-01 – 2015-06-01

  Design, make and sell unique cake creations

• Resident Assistant · Carleton College2011-08-01 – 2014-06-01

  Independently planed and budgeted diversity, educational, and community building programs for floor of 30 people, acted as resource for residents, counseled residents, handled confidential information, completed regular paperwork, and worked and collaborated with a staff of ten RAs

Education

• Carleton CollegeBachelor of Arts (B.A.), International Relations; (Concentrations in Chinese and South Asian Studies)
• UC Berkeley ExtensionProfessional Program in Graphic Design, Graphic Design
• ARTIS - FlorenceArt History
• California College of the ArtsMetal and Jewelry Arts

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