Kelsey Searyoh

About

Business Management graduate with mid-level experience in affiliate and partnership marketing, specialising in strategy, influencer collaborations, and performance-driven growth. Data-led and commercially focused, with hands-on experience across gifting, strategic partnerships, and live event activations. Strong communicator with a creative and analytical approach, consistently focused on driving engagement, efficiency, and revenue impact across digital channels.

Experience

• Senior Affiliate Executive · Cult Beauty Ltd, UK04-01-2025 – 11-30-2025

  ● Develop and execute affiliate and partnership strategy across content, cashback, and influencer-led channels to drive incremental revenue and new customer acquisition. ● Lead strategic partnership initiatives including collaborations with brands such as 1Rebel, supporting co-branded activations and driving cross-channel engagement. ● Support the planning and delivery of LTK IRL events, assisting with influencer engagement, event logistics, and post-event performance tracking. ● Manage gifting strategy across key partners and creators, optimising product selection and distribution to maximise content output and ROI. ● Identify and onboard high-performing partners, strengthening the affiliate mix and improving overall channel efficiency. ● Monitor partner performance and provide actionable insights to optimise campaigns, increase conversion rates, and improve cost of sale. ● Collaborate with internal marketing, CRM, and brand teams to ensure alignment across campaigns and maximise commercial impact. ● Contribute to strategic planning for key trading periods and campaigns, supporting uplift in traffic and revenue through targeted partner activity.

• Senior Affiliate Account Executive · Mindshare Worldwide, UK04-01-2025 – 11-30-2025

  ● Acted as the sole point of contact for affiliate partners and publishers across the ● Belgian market, maintaining strong and proactive relationships. ● Requested and managed H2 affiliate marketing budgets, aligning spend with strategic ● goals while forecasting commission and sales by product category. ● Used Partnerize to oversee affiliate tracking, reporting, and programme insights, and ● analyse traffic and performance using Google Analytics. ● Organised and led strategic meetings and calls with partners to align on ● programme objectives and identify growth opportunities. ● Planning exposure with key publishers in line with Nespresso’s trade planner and ● seasonal campaigns. ● Delivered performance updates and identify new opportunities to drive incremental ● growth. ● Updated the structure of weekly reports to improve clarity, consistency, and ● stakeholder value.

• Account Executive · Awin, UK09-01-2023 – 04-30-2025

  ● Cultivated and managed publisher relationships on BT Group and Boots UK accounts. ● Developing and implementing strategies to enhance affiliate activities across various ● markets, aligning with client needs and assisting in the creation of quarterly and yearly ● plans. ● Conducted regular meetings and calls with clients and affiliates, building strong ● relationships with both assigned and support accounts. ● Coordinated weekly and quarterly exposure, ensuring timely distribution of assets to ● affiliates. ● Collaborated with Account Managers to ensure seamless program execution and ● promptly addressing any performance issues. ● Tested new affiliates and technologies to expand affiliate programs, gathering and ● presenting new opportunities to clients on a global scale. ● Created documents to streamline daily tasks and support clients effectively.

• Campaign Assistant · Awin, UK08-01-2022 – 09-30-2023

  ● Assisted in establishing long-term relationships with key affiliate partners. ● Performed daily checks on key affiliate websites. ● Assisted in publisher approvals and onboarding on a weekly basis. ● Supported the day-to-day running of affiliate programmes within the BT Broadband ● Group. ● Produced and delivered reports including newsletters, competitor reports, and ● benchmarking using Excel, Tableau, and Google Sheets. ● Managed the calculation and implementation of commission for EE Home Broadband ● cashback rates through the Awin user interface and communicated rate changes with ● publishers. ● Audited affiliate websites and performance in line with offer updates and changes. ● Delivered monthly presentations. ● Created, uploaded, and sent campaign-specific communications and offers to publisher ● partners on behalf of advertisers.

Education

• Brunel University LondonBSc (Hons) Business & Management, Business & Management

Similar talent on Pangea

George L.Experienced Senior Affiliate and Media ManagerRRachel M.Affiliate Marketing Expert | Client StrategistAyaelrahman S.Affiliate Marketing ManagerAlexandria, Alexandria GovernorateMMargaret H.Affiliate Marketing Director | Growth Strategist - committed to achieving your KPIs within your budget and timeline.