George Lazarou

About

With a Bachelor of Business Administration from Glion Institute of Higher Education, I have a strong foundation in Events, Sport & Entertainment Management. My career spans various roles, including Senior Affiliate Manager at Woodlaine Digital Solutions, where I drove 5x revenue growth through strategic affiliate marketing initiatives. As a Senior Media Sales Executive and Affiliate & Media Manager at Nexxie Group, I honed my skills in campaign optimization, negotiation, and partnership building. My experience as an Affiliate Manager at Nexxie Group and Marketing Manager at Kings Avenue Mall further developed my expertise in affiliate marketing, campaign management, and retail trend analysis. Additionally, my early career at Tanzania Conference Services allowed me to gain valuable experience in sales and marketing for events and conferences. Throughout my career, I have consistently demonstrated a strong aptitude for driving revenue growth, optimizing campaigns, and fostering robust partnerships.

Experience

• Senior Affiliate Manager · Woodlaine Digital Solutions03-01-2023

  - Pioneered the establishment and enhancement of the affiliate and media buyer infrastructure utilizing Everflow, a key contributor to streamlined operations and improved collaboration. Spearheaded a remarkable achievement of 5x revenue growth within the initial 5 months, leveraging strategic affiliate marketing initiatives and media sales strategies. Designed and executed impactful affiliate marketing campaigns. Effectively managed a diverse portfolio of affiliate partners, adeptly negotiating contracts and commission structures, fostering robust partnerships. Employed data-driven insights to assess campaign performance. Employed innovative research, referrals, and diverse avenues to successfully onboard new affiliates. Conceptualized, evaluated, and executed projects aimed at monetizing the company's products, diversifying revenue streams. Drove direct sales endeavors to explore emerging verticals, forge strategic alliances, and cultivate leads, significantly boosting overall corporate revenue. Skillfully negotiated pricing with partners, skillfully optimizing CPM, CPC, CPL, and revenue share outcomes. Acted as a representative of the company on select occasions at international conferences and events, bolstering its global presence.

• Senior Media Sales Executive · Nexxie Group07-01-2021

  - Evaluate, create, and implement a variety of projects aimed at monetizing the company's products. Provide marketing advice based on existing income and chances to surpass channel sales targets. Direct sales efforts are made to find new verticals, form new alliances, and generate leads in order to raise overall corporate revenues. Modify the campaigns on a daily basis based on the specified KPIs. Price negotiation with partners to achieve maximum results in terms of CPM, CPC, CPL & Rev. Share. Interview, train and mentor new employees. Represent the company occasionally at international conferences and events.

• Affiliate & Media Manager · Nexxie Group01-01-2021 – 01-01-2023

  - Created, launched and optimised digital marketing campaigns. Collected, processed and analysed marketing and sales data. Analysed campaign effectiveness on a daily basis and using this data to optimise future campaigns. Negotiated the best price, quality and quantity of online traffic. Monitored marketing budget allocation, including daily costings and monthly spending updates. Designed and Implementing split tests in order to review and optimise results. Maintained the current portfolio of the companys marketing partners. Hunted for new marketing opportunities and identifying new sources of traffic, while building relationships with new marketing partners.

• Affiliate Manager · Nexxie Group09-01-2017 – 12-01-2020

  - Developed and executed affiliate marketing campaigns to drive traffic and revenue growth. Managed a portfolio of affiliate partners, negotiating contracts and commission structures, and building strong relationships. Analyzed campaign performance and make data-driven decisions to optimize performance. Recruited of new affiliates through research, referrals and other avenues. Established, developed and maintained strong relationships with current and new affiliates/partners. Identified new business opportunities and develop strategies to increase program growth and revenue. Collaborate with internal teams to ensure campaign objectives are aligned with business goals.

• Marketing Manager · Kings Avenue Mall09-01-2014 – 10-01-2017

  - Developed and communicate relevant retail trends to center management areas to include sales and footfall forecasting & reporting. Developed individual event & marketing campaigns for retailers as required. Executed monthly events to encourage people to visit the mall. Implemented multiple marketing campaigns to increase brand awareness. Incorporated online activities with offline marketing promotions. Provided communication solutions for all events and guest service promotions. Assisted in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders. Budget management of campaigns in line with overall marketing budgets. Coordinated and improved of retailer communication via different mediums.

• Event Sales & Marketing Assistant · Tanzania Conference Services (TCS)09-01-2012 – 08-01-2013

  Assisted in sales and marketing activities for events and conferences.

Education

• Glion Institute of Higher EducationBachelor of Business Administration (B.B.A.), Events, Sport & Entertainment Management

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