Rachel Moreira

About

With a robust educational background in Applied Linguistics from Nanyang Technological University and a Bachelor of Communication from RMIT University, I have cultivated a diverse career in marketing and client management. Currently serving as the Affiliate Marketing Manager at Lyca Mobile UK, I drive customer acquisition and retention strategies. My previous roles include expanding global affiliate partnerships at Mindvalley and leading strategic partnerships at Bread & Jam. At BrandActif Ltd, I managed client relationships across multiple regions, enhancing project delivery for major brands. My experience at DAZN as Ad Operations Manager and Regional Account Manager honed my skills in optimizing ad delivery and client satisfaction. Earlier in my career, I developed affiliate marketing strategies at Collinson, contributing to brand reach and customer acquisition. My journey began as a Consultant at Talent Design Potential, focusing on executive search and leadership impact.

Experience

• Affiliate Marketing Manager · Lyca Mobile UK09-01-2025

  Managed affiliate marketing strategies to drive customer acquisition and retention for Lyca Mobile UK.

• Affiliate Program Manager, Global · Mindvalley09-01-2024 – 05-01-2025

  Expanded global affiliate partnerships for both Mindvalley and Mindvalley States, driving revenue growth and optimizing partnership performance. Led strategic agency management, ensuring efficiency and performance from network affiliates and media partners. Leveraged the influencer platform LTK to build strategic partnerships and enhance influencer-driven conversions. Refined commission structures by introducing a tiered model, lowering CPA while maximizing incentives for high-value affiliates to drive incremental revenue.

• Head of Partnerships · Bread & Jam02-01-2023 – 09-01-2024

  Identified new business opportunities and optimized sponsor packages for better ROI and engagement. Designed and executed strategic partnerships, fostering relationships with brands, retailers, and industry stakeholders to expand event and sponsorship reach. Implemented CRM and lead generation processes, building a structured pipeline in CRM to improve efficiency in partner acquisition and retention. Developed sponsorship and exhibitor packages, customizing offers based on venue capabilities and audience demographics to drive higher-value deals. Managed end-to-end event sponsorship operations, ensuring seamless execution, fulfillment of sponsorship commitments, and post-event reporting. Collaborated with marketing teams to integrate partner promotions across digital channels, maximizing brand visibility and engagement. Reported directly to the founders, providing data-driven insights and strategic recommendations to optimize business development efforts.

• Client Development Manager · BrandActif Ltd07-01-2020 – 02-01-2023

  Managed client relationships across the UK, Singapore, and India, overseeing projects for brands like Argos, Heat, Garcia, YOU Magazine, Singtel, and Zee TV. Led cross-functional project management, coordinating between design, development, and client teams to deliver tailored app solutions. Developed pitch decks and business strategies alongside the CEO and COO, contributing to the startup’s growth and operational efficiency. Implemented streamlined processes and protocols, improving internal communication and project execution across multiple markets.

• Ad Operations Manager, SEA · DAZN01-01-2019 – 07-01-2020

  Managed ad operations in the Southeast Asia region, optimizing ad delivery and performance.

• Regional Account Manager · DAZN07-01-2017 – 01-01-2019

  Handled regional accounts, focusing on client satisfaction and account growth.

• Affiliate Marketing Manager · Collinson06-01-2016 – 06-01-2017

  Developed and managed affiliate marketing strategies to enhance brand reach and customer acquisition.

• Affiliate Marketing Executive · Collinson06-01-2015 – 06-01-2016

  Supported the affiliate marketing team in executing campaigns and optimizing performance.

• Affiliate Marketing Coordinator · Collinson05-01-2015 – 06-01-2015

  The Affiliate Gateway is the leading performance-based digital ad network in Asia. Introducing the Cost-Per-Acquisition model to the region, TAG offers the most cost-effective digital advertising solution to businesses in Asia. Giving brands access to hundreds of high traffic publisher sites, TAG helps clients increase online sales through affiliate partnerships. Servicing multiple sectors including retail, travel, insurance, credit cards and more, TAG can promote any business purely on a performance basis.

• Consultant · Talent Design Potential03-01-2014 – 02-01-2015

  TDP Asia is an executive search company that is focused on placing leaders who want to make a positive leadership impact within their organizations and the community as a whole. When leaders are acutely aware of the impact they have on others, they make better decisions because they know their impact extends beyond their immediate circle. We explore beyond placements and look at how we can help our clients achieve their goals by optimizing their approach to talent.

Education

• Nanyang Technological University SingaporeMasters, Applied Linguistics
• RMIT UniversityBachelor of Communication, Media and Public Relations / Literature and Philosophy

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