Kelsie Jeffords

About

I'm a creative strategist with a deep passion for brand storytelling, social media, and influencer marketing. Equal parts left- and right-brained, I thrive at the intersection of structure and imagination, combining sharp organization and strategic thinking with a love for creative direction and visual storytelling. Whether I’m building a brand from the ground up or crafting a scroll-stopping campaign, I bring curiosity, collaboration, and intention to every project. I’m especially energized by working with mission-driven organizations and forward-thinking brands, helping them connect authentically with their audiences and stand out in a crowded digital space.

Experience

• Influencer Coordinator - Vegan Yzzy Media · Vegan Yzzy Media2022 – 2023

  Developed tailored content concepts for brand deliverables, ensuring alignment with campaign goals across Instagram, TikTok, and YouTube. Managed influencer partnerships, deepening expertise in influencer marketing and content creation.

• Social Media Manager - NRG Dance Project · NRG Dance Project2021 – 2022

  Created and executed social content strategies, managed community engagement, and analyzed performance metrics to optimize reach and visibility.

• VIP Assistant Coordinator - VIP Nation · VIP Nation2019 – 2022

  Supported high-profile events, managed logistics, and enhanced guest experiences for celebrity and artist events.

• Social Media Consultant - The Silhouettes · The Silhouettes2020 – 2020

  Developed content calendars per client, ensuring social compliance and engaging performance reviews.

• Project Manager & Social Media Manager - The Sax Agency · The Sax Agency2023 – 2024

  Led influencer outreach, influencer research, and outreach campaigns, building strategic partnerships and executing brand alignments.

• Assistant Manager, Community & Partnerships - Business Rockstars · Business Rockstars2017 – 2018

  Researched and secured talent and influencers, coordinated logistics, and maintained executive calendars to support show production.

Education

• University of California, Santa BarbaraBachelor’s Degree, Film and Media Studies/ Communication
• Become a Host
• Fairview High School

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