Wendy D.

About

Senior Social Media and Digital Manager with a proven track record of enhancing brand visibility through innovative content creation, event execution, and strategic influencer partnerships. Skilled in community management and adept at leading cross-functional teams to execute high-impact events, consistently meeting campaign objectives while elevating brand and client prestige. Experienced in the beauty, skincare, and wellness industries.

Experience

• Senior Social Media and Digital Manager · VANITY PLANET BEAUTY2024-05-01 – 2024-12-01

  Created content to boost brand visibility and foster customer/audience relationships. Planned and executed impactful events to elevate brand presence and improve client connections. Designed efficient workflows and assigned tasks to optimize team performance. Conducted thorough social media audits to identify growth opportunities and refine strategies.

• Senior Social Media and Influencer Manager · Higher Education Skincare, LLC2023-01-01 – 2024-06-01

  Pioneered social media growth, elevating Instagram followers by 18k. Managed influencer event with Universal Studios, boosting brand exposure. Engineered novel content strategies, significantly enhancing audience engagement. Coordinated with cross-functional teams to streamline marketing operations and enhance campaign effectiveness. Managed and grew our influencer team, creating UGC, paid and gifted campaigns.

• Community Manager · Dogdrop2021-10-01 – 2022-07-01

  Managed community events, amplifying engagement and fortifying membership retention. Partnered with local entities and influencers, broadening network and enhancing brand visibility. Analyzed performance metrics to tweak strategies, improving campaign effectiveness. Authored engaging marketing content, raising brand visibility and customer interaction. Developed program materials, ensuring consistent messaging and improved user experience.

• Community Manager · PCOS Weight Loss2021-03-01 – 2022-01-01

  Monitored comments and direct messages on all social media platforms (Instagram, Youtube, Tiktok, Facebook, LinkedIn). Wrote monthly newsletters, blogs, marketing emails, social media captions (Instagram, Twitter, Tiktok). Devised digital marketing materials, driving brand recognition. Fostered partnerships with influencers, enhancing brand credibility.

• Virtual Assistant · PCOS Weight Loss2021-03-01 – 2021-07-01

  As a virtual assistant I help write blogs for our website, edit articles, create newsletters and help schedule content.

• Social Media Manager · Earthroots Field School2021-08-01 – 2021-11-01

  Created social media storytelling/content for Instagram, Tiktok and Facebook. Monitored comments and direct messages on Socials (Instagram, Youtube, Tiktok). Wrote newsletters and captions for websites and all social platforms (Instagram, Youtube, Tiktok).

• Intern · Rag House Media2020-06-01 – 2021-08-01

  Creates social media storytelling/content for Instagram and Facebook on fashion and environment, alternating each week. Edited and reviewed all articles from our contributing writers.

• Nutrition Assistant · Hoag Hospital2017-12-01 – 2021-06-01

  Communicated needs and concerns between dietitian and patients. Made sure patients received meals that aligned with their diet guidelines.

• Editorial Writer · Flower Bomb Media2020-08-01 – 2021-05-01

  Pitched and wrote articles on Arts and Culture, environment, fashion and politics. Interviewed celebrities and rising stars such as Ariana Greenblatt, K3 Sister Band and Estefania Saaverdera, Lalia Odom and GG Townson. Assisted our creative director with editorial photoshoots.

• Lead Designer and Staff Writer · DÍG en Español2020-08-01 – 2020-12-01

  I was the lead designer for Dig en Espanol's Fall 2020 publication. I designed pages and helped my team members with their pages to make sure the magazine was one cohesive publication. I also wrote articles in Spanish that pertained to COVID and Veganism.

Education

• California State University, Long BeachJournalism and Public Relations, Journalism
• Orange Coast CollegeAssociate's degree, Journalism

Similar talent on Pangea

Felice A.Social Media and Influencer Marketing ManagerPort St. Lucie, FLMadison G.Social Media & Brand Marketing Manager | Creative Strategist | Event PlanningNew York, NYTiana D.Experienced Social Media Manager & Content StrategistLos Angeles, CAAshley Y.Social Media Marketing Strategist & Influencer Manager for Brands & Celebrities, Marketing Consultant, Project Manager, and Content CreatorLos Angeles, CA