Kendra Cersosimo

About

I'm Kendra Cersosimo, a South Dakota native with a passion for all things marketing and design. In the last decade, I've earned a Bachelor's degree in Graphic Design, a Master's degree in Management, and gained multiple years of experience in graphic design, social media, and digital advertising. I love working with small business owners and corporate businesses to instill a professional, aesthetically-pleasing brand from logo design and company brochures to Squarespace and Wix website design. I strive to provide top-notch deliverables and optimize marketing strategies that make a positive impact on the business and external audience.

Experience

• Owner · Two54 Creative (Formerly Kendra Cersosimo Creative)2020-04-01 –

  • Work with companies to elevate their brand through graphic design and website design services • Design print materials for clients like flyers, mailers, booklets, etc. • Create logos and brand identities for startup companies • Design websites through softwares like Squarespace, Wix, and MotoCMS • Perform entrepreneurial duties for the business like bookkeeping, advertising, and project management

• US Open Fitness Center Supervisor · (USTA) United States Tennis Association2025-08-01 – 2025-09-01

  • Oversee the operations of the all 5 player fitness facilities during the tournament • Supervise, coach, and manage fitness center staff, conduct training, and assign tasks to ensure efficient operations • Ensure a welcoming atmosphere, assist players and guests, and handle service-related concerns to maintain a positive experience • Monitor fitness center activities, ensure equipment is in good condition, and maintain cleanliness and order within the facilities • Work closely with other departments, such as facilities and guest services, to ensure seamless operations and positive guest experience

• US Open Fitness Center Attendant · (USTA) United States Tennis Association2021-08-01 – 2023-09-01

  • Assist and deliver customer service to visitors from around the world • Ensure fitness areas and equipment are clean and safe for use of players • Track and maintain the scheduling for the Quiet Rooms • Track and maintain equipment given to players

• Communications Specialist · POET2020-01-01 – 2021-08-01

  • Develop, review, approve and post engaging text, image, graphic, email and video content for internal communications channels • Ensure that the strategic direction and message is executed consistently and properly throughout POET's internal communications platforms • Work collaboratively with coworkers on a dynamic internal content strategy to strengthen internal communications

• Digital Media Coordinator · POET2018-08-01 – 2020-01-01

  - Research audience preferences and stay up-to-date on current social platforms, tools and trends. - Develop, review, approve and post engaging text, image and video content to social channels. - Monitor and report on web traffic, analytics and SEO. - Measure performance, provide recommendations and help optimize existing media campaigns. - Assist with management, design and content development for company intranet, e-newsletters and mobile applications.

• Senior Graphic Designer · National American University2018-02-01 – 2018-08-01
• Graphic Designer · National American University2016-07-01 – 2018-02-01

  • Work with all 30+ campuses to design internal and external branded materials • Design all advertisements, billboards, brochures, flyers, etc. for the University and its campuses • Maintain and monitor all branding guidelines of marketing materials • Create motion graphics and animations to help promote the university • Design a quarterly alumni newsletter publication • Work with online vendors and local print shops

• Admissions Department Student Graphic Designer · South Dakota State University2014-09-01 – 2016-05-01

  • Design promotional letterheads, brochures, pamphlets, and other printed materials for prospective students • Create digital images for e-mail, Facebook, etc. for SDSU Admissions Department • Make sure files are print-ready and work with the campus print shop to ensure quality and print is acceptable

• Graphic Designer · Hanson Briggs Advertising2012-10-01 – 2014-05-01

  • Design logos and brands for local companies • Create brochures, business cards, and many other promotional items for clients • Help with the final touches of print projects: folding, collating, cutting and scoring • Answer calls and contact clients to discuss and communicate projects

• Web/Marketing · Klock Werks2011-10-01 – 2012-08-01

  • Help design catalogs and advertisements for Klock Werks • Researched, write, design, and sent out weekly e-mail newsletters to over 30,000 customers world wide • Make revisions and additions to Klock Werks'​ website • Add posts and photos to Klock Werks' weekly blog

Education

• South Dakota State UniversityBachelor of Science (B.S.), Graphic Design
• National American UniversityMaster's degree, Management emphasis in Project and Process Management
• Mount Marty UniversityBachelor's degree, Graphic Design and Media Studies
• Mitchell High School

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