Kendra Wheeler

About

Strategic Lifecycle Manager with 5+ years of experience leading multi-channel enrollment and engagement campaigns in nonprofit, startup, and healthcare settings. Expertise in B2B2C patient acquisition, marketing automation, and audience segmentation, with hands-on experience optimizing campaigns through A/B testing and CDP data. Developed a communications infrastructure generating over $1M in annual revenue and driving sustained engagement across email, SMS, and push channels. Recently leading lifecycle programs at SaverLife as Community Manager, delivering measurable improvements in retention and revenue through cross-channel messaging and targeted campaigns.

Experience

• Community Manager · SaverLife02-01-2025 –

  Lead member communications and engagement strategy across email, push, and promotional campaigns, managing 170K+ active subscribers. Collaborate with Product, Communications, and Research teams to deliver segmented messages for retention, platform engagement, and revenue-generating initiatives. Developed communications infrastructure delivering $1M+ in annual fundraising revenue and sustained engagement across email, SMS, and push channels.

• Marketing Associate · Marketing Associate01-01-2022 – 01-31-2025

  Led cross-channel member engagement initiatives across email, SMS, push, app store, and social channels. Achieved 18% conversion rate improvements across email, push, and SMS campaigns by implementing segmented communications and optimizing lifecycle marketing strategy. Increased product engagement 3x within 4 months by applying member research and customer journey mapping.

• Independent Contractor | Digital Marketing Strategist · Independent Contractor07-01-2016 – 12-31-2021

  Advised startups and small businesses on lifecycle marketing, conversion optimization, and customer acquisition strategy. Led data-driven campaign development and funnel optimization to increase membership growth and engagement. Optimized patient acquisition funnel to generate a 20% conversion rate improvement and implemented targeted communications to attract and retain patients. Developed dashboards to analyze funnel performance, identify friction points, and inform ongoing optimization decisions.

• Mother-Baby Registered Nurse · UAB Hospital07-01-2015 – 07-31-2016

  Delivered compassionate, specialized care to newborns and postpartum women. Served as a key liaison between physicians and families, ensuring clear communication and protection of patient rights. Provided comprehensive care for postpartum women and newborns, promoting recovery and bonding.

Education

• University of Alabama at BirminghamBachelor of Science, Nursing

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