Kenisha White

About

Kenisha is a coach and project consultant specializing in experiential marketing and creative strategy. She designs and produces brand experiences, builds communities, and accelerates growth through partnerships and cross-functional teams. Her work centers on growth via community-building, expanding reach to untapped audiences, increasing revenue, securing strategic partnerships, and creating new avenues for business expansion. Innovation as a method and a passion for human connection drive her work, with global programs and top-tier brands at the core.

Experience

• OFTV Creator Program Lead · GOYK PRODUCTIONS07-01-2022 –

  Manage over $2M in partner contracts, creative briefs, and cross-platform content deliverables for selected creator talent across the US and London. Provide guidance around content growth and monetization strategy for 250+ creators.

• US Community and Partnerships Manager · EATWITH04-01-2019 – 07-01-2021

  Manage a community of food creators across the US. Foster growth through brand activations, meetups, marketing features, newsletters, and brand partnerships with brands such as TripAdvisor and Marriott BonVoy. Curate a marketplace of dining experiences on the platform; launched markets such as Philadelphia, Miami, New Orleans, San Francisco, and New York City resulting in 48% sales growth for creators across the country. Lead experiential programming for Fox shows such as MasterChef and Hell’s Kitchen for both in-person and online food experiences across the country.

• Brand Marketing Specialist · Red Bull09-01-2017 – 04-01-2019

  Manage brand presence and consumer engagement strategy across Brooklyn, Queens, and Staten Island. Overseeing annual budget, reporting, and resource allocation for those markets. Lead basketball projects for the NY Region including Red Bull Reign Tournament, NBA Brooklyn Nets partnerships (2017-2018 and 2018-2019). Support the rollout of new products with Marketing, Sales, and Distribution teams to drive trial, awareness, and sales in the region.

• Programming Manager and Event Producer · NRG Experiential, Remote03-01-2015 – 12-01-2019

  Lead brand activations and community initiatives for The North Face Mountain Athletics program: managing event planning, staff, and marketing for key programming in NY. Cultivate relationships with local influencers, retailers, and community leaders forming authentic connections with consumers. Managed the event production of NBA 2K product releases for 2018 and 2019 in NYC.

Education

• Johnson & Wales UniversityBA, Marketing Communications

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