Ian McGlumphy

About

Strategic partnership and growth marketing professional with 15+ years of experience driving revenue through go-to-market strategies, experiential marketing, B2B and comprehensive partnership programs. Proven track record of success developing strategy and growth through partnerships, with expertise in launch and growth phases of startup brands. Demonstrated success in generating multi-million dollar revenue streams through innovative sponsorship and affiliate marketing programs within fast-paced, corporate and entrepreneurial environments.

Experience

• Founder and Principal Consultant · Inverted State2024-08-01 –

  Launched and scaled boutique advisory service focused on strategic partnership development and growth marketing for emerging brands. Partner with client leadership teams to develop and implement comprehensive growth strategies. Design and optimize affiliate marketing programs, experiential campaigns, and strategic partnerships across sports, wellness, and technology sectors. Provide end-to-end partnership consultation, from strategy development through execution and measurement.

• Sr. Director, Production - Honcho Campout · Honcho2019-08-01 –

  Partners directly with Honcho in strategic planning for Honcho Campout festival. Oversees Festival Load-In + Load-Out, Run of Show management, festival infrastructure, staging movements, vendor management + deliveries. Leads Production team (10-12 members) - coordinates directly with Venue, Operations team, Festival staff and producers.

• Sr. Director of Strategic Partnerships, Development & Events · Apollo Neuro2020-02-01 – 2024-08-01

  Established Partnership programming from the ground up, accounting for 25-30% of company revenue contribution on annual basis. Built and managed long-term sponsorship campaigns with brand partners, premium content publishers, retailers, celebrity and athlete endorsements with organizations like Nike, NFL Alumni Association, CNN, Forbes, Sports Illustrated, Men’s Health, GOVX and Erewhon. Developed affiliate marketing program in order to expand brand awareness, optimize sales funnel strategies and increase conversions through partner channel ecosystem including influencer, live events, newsletter, direct mail, and podcasts campaigns. Established and scaled Business Development efforts, focusing on retail opportunities and bulk order programming through employee wellness, athletics, first responders, online health providers, and practitioner partnership. Oversaw Experiential programming focused on demo integrations, on-site sales and content capture campaigns through event activation at CES, Wimbledon, SXSW, Art Basel, Summit Series, Daybreaker, Psychedelic Science, Biohacking Conference, and more.

• Sr. Manager, Events & Sponsorship · GNC2015-11-01 – 2020-02-01

  Developed and executed comprehensive event marketing strategy across conferences, music festivals, and competitions including multi-year activations with Bonnaroo, Pittsburgh Penguins, Boston/New York/Chicago Marathons, National Physique Committee, among others. Led contract negotiations for seven-figure sponsorships and celebrity endorsements, achieving 20% average cost savings. Managed annual budgets up to $10M, working closely with executive level leadership to support holistic brand initiatives and test into new verticals. Increased event-driven store traffic by 35% through strategic activation planning and execution. Supervised and shaped team development for the department with oversight of 3 direct reports, 50+ brand ambassadors and agency partners across national event portfolio. Implemented ROI measurement framework for all events and sponsorships, improving program efficiency by 40%.

• Marketing Manager, Live Events · World Wrestling Entertainment2011-12-01 – 2015-11-01

  Managed live event marketing, brand awareness campaigns, venue acquisition, negotiations, tour routing, & ticketing for WWE brand, NXT. Expanded NXT touring schedule by 54%, introducing the brand to major markets across the United States and accelerated NXT’s first international bookings in a 7 event tour of the United Kingdom. Increased revenue generation by 90%, exceeding over $3mil in annual ticket sales. Pioneered first-of-its-kind music festival sponsorship with William Morris Endeavor. Managed 25-member team through Full Sail Student Initiative Internship and Scholarship Program, leading hands-on experience within the realm of Live Event Marketing and Event Production. Implemented traditional media buying campaigns through TV, Radio, Print & OOH alongside performance marketing channels to promote ticket sales across assigned territories. Worked alongside internal Publicity and Sponsorship departments, as well as local business owners to craft creative campaigns to promote events and drive ticket sales through global and regional programming. Executed experiential partner activations (over 200) with media partners, global sponsorship clients, and non-profit organizations (Make-A-Wish, Susan G. Komen For The Cure, Dream Foundation, Boys & Girls Club of America, among others).

• Independent Event Promoter · Obvious Productions LLC2008-01-01 – 2014-01-01

  Founder of Independent Event Promotions company specializing in event production, experiential marketing, talent buying, social media marketing and fundraiser campaigning.

• Marketing Coordinator · Live Nation2011-05-01 – 2011-12-01

  Recruits and Trains Team of Street Promoters, Develops Sales Boosting Strategies via Social Media, Coordinates Direct Communication with Businesses for Sponsorship/Partnership Relations.

• Production Associate · Live Nation2007-05-01 – 2011-12-01

  Oversight of Production & Hospitality Development for Touring Acts.

• Corporate Sales Intern · Pittsburgh Penguins2009-05-01 – 2009-08-01
• Lab Store Associate / Visual Marketing · American Eagle Outfitters2007-05-01 – 2009-08-01

  Development of Visual Marketing processes aimed to enhance consumer in-store experience.

Education

• Virginia Tech - Pamplin College of BusinessBusiness, Marketing Management and Global Business

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