Kennedy Adetayo

About

With a robust educational background and diverse professional experience, this individual has established a strong presence in the fields of marketing, AI, and entrepreneurship. They hold a Bachelor's degree in Crop Protection/Plant Biotechnology and an MBA in Agribusiness from the Federal University of Agriculture, Abeokuta. Further enhancing their expertise, they completed short courses at MIT and London Business School in 2022. Professionally, they have excelled as a Regional Marketing Manager for Trust Wallet, driving growth in the African market, and as an Advanced AI Data Trainer at Invisible, honing AI language models. As a Co-Founder of Workpeg, they are developing an innovative HR suite for Africa. Their previous roles include Senior Marketing Data Analyst at Isles of Content and Marketing Manager at Exness, where they implemented data-driven strategies and fostered strategic partnerships. Their career reflects a commitment to leveraging technology and data to drive business success.

Experience

• Regional Marketing Manager (Africa) · Trust Wallet07-01-2024 – 12-01-2024

  Developed and executed comprehensive go-to-market (GTM) strategies to penetrate the African market, resulting in an increase in weekly downloads and active users. Led cross-functional teams to identify and capitalize on market opportunities in various African countries. Leveraged data analytics to understand consumer behaviour, optimize marketing campaigns, and measure ROI. Collaborated with partners to launch successful co-marketing campaigns and secure external funding to fuel growth. Managed and moderated large online communities on platforms like Telegram and Discord, fostering a strong brand presence and customer loyalty. Utilized data-driven insights to optimize product features and improve user experience. Collaborated with product and engineering teams to align marketing efforts with product roadmap and development priorities. Measured and analyzed marketing performance metrics to identify areas for improvement and optimize future campaigns.

• Advanced AI Data Trainer · Invisible04-01-2024 – 12-01-2024

  Worked closely with a team of trainers to train AI in reading, writing, summarizing knowledge, and interpreting meaning. Developed prompts for first-generation LLM models and assisted in their training using RLHE, SFT, and IFT methodologies. Fine-tuned the AI language model for various applications by generating creative prompts. Engaged with the model in a training environment, analyzing response choices, annotating, rating, and flagging inaccuracies. Edited model responses and ensured adherence to criteria. Created Question/Answer pairs based on large amounts of text.

• Co-Founder · workpeg05-01-2023 – 06-01-2024

  Building the most extensive and intuitive HR suite focusing on Africa using the best tech solutions. Currently pre-seed and in development.

• Senior Marketing Data Analyst · Isles of content02-01-2021 – 06-01-2024

  Led the development and implementation of data-driven marketing strategies across iGaming, Forex, Crypto, Web3, and Ad Agency sectors. Utilized advanced data analytics tools to analyze customer behaviour, market trends, and campaign performance. Generated actionable insights to optimize marketing campaigns, resulting in a significant increase in ROI and customer acquisition. Mentored and coached junior analysts.

• Marketing Manager/Growth Evangelist · Exness07-01-2021 – 02-01-2023

  Oversaw the marketing department and team in Sub-Saharan Africa. Developed strategies and tactics to promote Exness in SSA and drive traffic. Deployed successful marketing campaigns and managed their implementation. Built strategic relationships and partnered with key industry players. Prepared and monitored the marketing budget. Measured and reported on the performance of marketing campaigns.

Education

• Massachusetts Institute of TechnologyMIT innovation Bootcamp, Entrepreneurship/Entrepreneurial Studies
• London Business SchoolShort course certificate, Business and Development
• Federal University Of Agriculture, AbeokutaMaster of Business Administration - MBA, Agribusiness/Agricultural Business Operations
• Federal University Of Agriculture, AbeokutaBachelor's degree, Crop Protection/Plant Biotechnology
• Federal University Of Agriculture, AbeokutaOND, Computer Science

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