Shubhangi Mittal

About

With an M.Sc in Decision Sciences from the London School of Economics and Political Science, and an MBA in Marketing from IBS Hyderabad, this professional also holds a B.Sc (H) in Statistics from Delhi University. Their experience includes roles such as Newsletter Editor at Blackboard-Digital, where they curate information on AI in Marketing, and LinkedIn Marketer & Personal Brand Strategist, helping clients generate quality inbound leads through LinkedIn content marketing. They also have experience in B2B Performance Marketing in the Medical Devices Industry at ZS, and a leadership role in B2B & B2B2C Marketing at Advantage Club. Their responsibilities have included planning and optimizing budgets, executing paid campaigns, and driving engagement and marketing campaigns. They have also been involved in content management, email marketing, and customer service, showcasing a diverse skill set in marketing and strategy.

Experience

• Newsletter Editor, AI in Marketing · Blackboard-Digital08-01-2023

  My weekly newsletter, AI in Marketing, shares curated information on news and developments for marketers who want to learn more about AI. I share research reports, industry events, webinars and training resources to enable marketers and anyone interested in AI in Marketing to find the right help in learning about AI. Subscribe now. Link in the Feature Section up top.

• LinkedIn Marketer & Personal Brand Strategist · Blackboard-Digital10-01-2021

  I work with senior leadership and individuals as their LinkedIn personal brand strategist. Generate an increasing number of quality inbound leads every month for clients through a planned LinkedIn content marketing strategy aligned with the client organization. Create LinkedIn content communication plans which speak to different audience sub-sets within the client network. Grow the client network and therefore visibility by helping them reach out to future partners through personalised messaging and engagement. Send me a DM to learn how can I help you become consistent and visible on LinkedIn. Show less

• B2B Performance Marketing, Medical Devices Industry · ZS03-01-2017 – 02-01-2019

  Work closely with the Manager to plan, allocate, and optimize budgets across social channels and campaigns to maximize yield on investment. Execute B2B paid campaigns on LinkedIn, Twitter and Google AdWords. For paid LinkedIn ads, I delivered a CTR of more than 1% consistently between June 2017 Feb 2019 which beat the industry standard of 0.35%-0.45% at that time. Delivered customer-centric user experience across multiple landing pages on the corporate website based on data and competitor research. For example, I introduced a landing page framework which was based on the hub and spoke model. This led to an increase of nearly 7% in our blog page visits and nearly 5% in time spent on pages. Developed a quarterly performance review and suggestions guidelines deck for the senior leaders contributing to the industry blog. This enabled them to see first-hand the response and impact of their content and helped the team gain stronger commitment from their end. This also became a talking point with the clients for them and was a big win in client relationships. Other responsibilities included developing marketing collaterals, promotional content and sales enablement content such as email copy, brochures, web copy, presentations and sales primers (Own and drive the content develop process, interview SMEs, manage review/approval process, etc.). Show less

• Leadership role, B2B & B2B2C Marketing · Advantage Club (formerly, Work Advantage)11-01-2015 – 02-01-2017

  SPOC between Advantage Club and the senior HR & Marketing leads of the premium corporate clients of Advantage Club. Drove B2B and B2B2B engagement and marketing campaigns in close coordination with Advantage Clubs sales team amongst 150+ corporates to increase transactions on the app. These corporate companies included global firms and were based pan-India including Delhi-NCR, Mumbai, Bangalore, Hyderabad and Pune. Write and manage the all the content touchpoints including the website, android and iOS apps & all the social channels. I worked in close coordination with the sales, tech and visual design teams on a daily basis to ensure content consistency. Setup the organizations email marketing platform, Sendy, in close coordination with the tech team. Setup the content marketing processes such as the content calendar, content frameworks and approval processes from the ground up. Wore multiple hats to ensure a customer-centric marketing messaging and campaigns strategy. This included working in the customer service division and directly addressing customer questions. Doing this made a tremendous difference in how I wrote company content. Show less

Education

• London School of Economics and Political ScienceM.Sc, Decision Sciences
• IBS HyderabadMBA, Marketing
• Delhi UniversityB.Sc (H), Statistics

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