Kennedy Hodge

About

Purpose-driven marketing strategist passionate about creative design and storytelling that brings life to innovative brands.

Experience

• Marketing Operations Manager · PreventScripts09-01-2023 – 07-01-2024

  Extensive experience in copywriting for B2B, B2B2C, and investor audiences, including web copy, blog posts, social media, press releases, email marketing, and company spotlights. In collaboration with our executive and PR teams, my writing and research contributed to over 603 press release syndications and over 251 million unique views in the past year. Driven by relentless curiosity and a passion for enhancing user experiences, I've spearheaded UX/UI app redesign initiatives, developed SMS and email patient engagement programs, and conducted in-depth interviews with prospective clients and product users. Working at a seed-stage B2B Saas startup has given me a strong understanding of how to create designs that effectively solve digital asset needs organization-wide. I have proven experience in: - Sales Enablement: sales decks, pamphlets, rack cards, posters, invitations, thank-you cards, banners, pop-up stands - Corporate Branding: pitch decks, business cards, magnets, board bios - SaaS Showcasing: still & video mockups, demo videos - Animated Video Graphics: digital ads, social media - Podcast Design Assets: cover, short-form videos, - Social Media Graphics: still & video templates for B2B & B2B2C audiences End-to-end project management and execution of sales-focused trade show, overseeing $12,000+ budget. Managed external contractors, including designers, exhibit builders, and material printers, to ensure delivery of compelling and compliant conference exhibitions.

• Marketing Coordinator · PreventScripts05-01-2022 – 09-01-2023

  Email Marketing: Managed email strategy for diverse audiences and stakeholders (patients, partners, and sales targets) with responsibilities spanning layout design, content creation, contact management, and email distribution. Streamlining Product Roadmap: Merged SMS, email, and app marketing techniques with nutrition education and behavioral science to add comprehensive patient education to our product. Of survey respondents, 92% agreed the daily PreventTips were either motivating, provided valuable information, recipes, or strategies, or helped them stay on track in reaching their goals. I later collaborated with our development team to automate this process, increasing operational efficiency. Web Assistance: I keep WordPress sites updated, build front-end pages, integrate GA4 and HubSpot, continuously monitoring (and iterating) funnel performance. Revenue Enablement: Coordinated the delivery of critical monthly remote patient monitoring reports to clients, supporting essential medical billing and coding processes that underpin our business model.

• LaunchBlue Ambassador · University of Kentucky Office of Technology Commercialization05-01-2020 – 08-01-2021

  Championed technology commercialization initiatives through strategic promotion of educational content, resources, events, and more, contributing to the development of a vibrant startup ecosystem. Excelled in remote collaboration, leveraging social media and email marketing to engage stakeholders and position LaunchBlue at the center of seed and pre-seed growth.

Education

• Gatton College of Business and EconomicsBachelor's degree, Marketing
• Grenoble Ecole de ManagementBachelor of International Business Program, International Business

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