Kenneth Lenneman, MBA
EVP Digital, Product Management, and Chief Marketing Officer at Academy Mortgage Corporation | Expert in Digital Marketing and Product Management, with cross-industry leadership spanning banking, mortgage, automotive, software, hospitality, gaming, and insurance
25 yrs experience · Tampa, FL · <10 hrs/week
About
Experienced and accomplished executive with 25 years shaping and leading digital, marketing, product, and technology teams across financial services, banking, automotive, real estate/mortgage, software, hospitality, gaming, and insurance. A forward-thinking leader known for spearheading multi-million-dollar digital transformations, building scalable product management organizations, and driving data-informed marketing and CX initiatives. I excel at aligning business strategy with technology, partnering with product, engineering, and design to deliver experiences that boost acquisition, retention, and revenue. Previously advised and delivered outcomes as a technology, strategy, and transformation consultant at EDS and A.T. Kearney, enriching my ability to drive success across industries. SELECTED ACCOMPLISHMENTS: DIGITAL/MARKETING ECOSYSTEMS: Led digital transformations at ALLY Bank, GM Financial, and Academy Mortgage to develop industry-leading marketing and digital ecosystems, increasing leads, improving NPS, and generating incremental revenue. PRODUCT MANAGEMENT AND CUSTOMER EXPERIENCE: Built product management practices spanning strategy, roadmapping, CX/UX, personalization, and cross-channel experiences for web, mobile, and tablet. MARKETING & BRAND: Built and led high-performing marketing teams, delivering data-driven campaigns and branding initiatives that transformed customer journeys. CORE COMPETENCIES: Cross-functional Leadership | Marketing | Product Management | Digital Transformation & Strategy | Digital Marketing | Agile | UX | Brand Management | Email Marketing | Social Media Marketing | Analytics | Mobile | Customer Experience | Leadership.
Skills
Experience
- Product and Marketing Executive -- Chief Marketing Officer · Spring EQ01-01-2024 – 12-31-2025
Led product strategy for lead generation and conversion platforms across direct-to-consumer and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched engagement features (video, influencer-driven journeys) to increase acquisition; Partnered with product, engineering, and design teams to align UX and performance.
- Executive Consultant, Digital Product & Martech Strategy · Cherokee Nation Entertainment -- Hard Rock Casino01-01-2023 – 12-31-2024
Led rapid development of loyalty mobile app (0 → launch in 6 months); Defined product roadmap across gaming, hospitality, and digital touchpoints; Delivered ~10% revenue lift via personalization and mobile-first engagement; Implemented CDP and AI-driven segmentation to improve retention and targeting.
- EVP/CMO Digital, Marketing, Product Management, Technology · Academy Mortgage01-01-2020 –
Led product strategy for lead generation and conversion platforms across DTC and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched new engagement features to increase acquisition; Partnered with product, engineering, and design teams to align UX and performance.
- SVP/VP Marketing, Digital, Product, Technology, Adobe · GM Financial01-01-2015 – 12-31-2018
- Director: Marketing, Brand, Digital, Product Mgt · GMAC/ALLY BANK (Insurance)–
- Product Manager: Marketing, Brand, Digital · GMAC (Mortgage & Auto)–
- VP Sales & Marketing · EASi (Software & IT Services)–
- Marketing Manager · Unigraphics (Software)–
- Consultant · A.T. Kearney (Consulting)–
- Software Engineer · EDS (IT Services)–
Education
- University of Michigan - Stephen M. Ross School of BusinessMBA, Marketing and Finance
- Oakland UniversityBSEE, Engineering
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