Michael Metivier
Growth & Community Strategy Leader | Digital Marketing Executive | Licensed Counselor | Driving measurable engagement, retention & impact
20 yrs experience · Boston, MA · <10 hrs/week
About
I am a senior marketing and growth leader with more than 20 years of experience building scalable digital ecosystems across both B2B and B2C organizations. I specialize in translating strategy and analytics into measurable acquisition, retention, and revenue growth. My work lives at the intersection of brand and performance. I’ve led multi-channel media strategy across search, social, programmatic, and lifecycle marketing, partnering closely with product, analytics, and finance teams to ensure marketing is accountable to real business outcomes. I’m energized by environments where commercial discipline and human understanding must coexist. Whether supporting high-growth companies, franchise systems, or mission-driven organizations, I bring a structured testing mindset, operational rigor, and a bias toward action. I believe strong marketing earns its seat at the table by driving clarity, momentum, and durable value. Curious by nature and grounded in empathy, I’m particularly drawn to work where impact extends beyond metrics and contributes meaningfully to the people and communities being served.
Skills
Experience
- Senior Marketing Executive · Various Companies02-01-2022 –
- Head Of Digital Marketing · Simply Business01-01-2019 – 01-01-2021
- VP, Director of Digital Marketing · Santander Bank, N.A.01-01-2016 – 01-01-2018
- Marketing Communications · Boston Children's Hospital01-01-2015 – 01-01-2016
- Head of Digital, North America · MOO01-01-2013 – 01-01-2015
- Senior Manager, Digital Media Marketing · Hasbro01-01-2012 – 12-01-2013
- Digital Media Manager · Constant Contact01-01-2011 – 01-01-2012
- Media Supervisor · PJA Advertising + Marketing01-01-2007 – 01-01-2011
- Senior Media Planner · DigitasLBi_US01-01-2005 – 01-01-2007
- Media Planner · Arnold Worldwide01-01-2003 – 03-01-2005
Education
- Syracuse UniversityBachelor's degree
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