Khapil Selvanathan

Khapil Selvanathan

Experienced Marketing Professional Driving Partner Engagement

9 yrs experience · Toronto, ON · 10-20 hrs/week

About

With a Bachelor of Business Administration from the University of Toronto Scarborough, specializing in Marketing and Management, I have gained extensive experience in the marketing field. I have held roles such as Partner Marketing Manager at Q4, Marketing Manager at Coveo, and Channel Marketing Manager at Xero. My responsibilities have included developing and executing marketing strategies, overseeing marketing initiatives related to artificial intelligence services, and implementing channel marketing strategies. Prior to these roles, I gained experience at companies such as Xero, Nestlé, adidas Group, and PepsiCo, where I participated in the Sales Leadership Development Program. My diverse experience also includes work study programs at the University of Toronto Scarborough and co-op placements at CIBC and Toronto Hydro. I am passionate about driving partner engagement and revenue growth through innovative marketing strategies.

Skills

Brand ManagementCampaign ManagementCampaign MarketingContent StrategyCopywritingEvent MarketingEvent PlanningGrowth MarketingIntegrated MarketingLead GenerationMarket AnalysisMarket ResearchMarketingMarketing AnalyticsMarketing StrategyProduct MarketingResearchStrategy & Business DevelopmentSurvey Creation

Experience

  • Partner Marketing Manager · Q412-01-2023

    Responsible for developing and executing marketing strategies to drive partner engagement and revenue growth.

  • Marketing Manager (Artificial Intelligence - Services) · Coveo12-01-2022 – 11-01-2023

    Responsible for overseeing marketing initiatives related to artificial intelligence services.

  • Campaign Marketing Manager - Partnerships · Xero02-01-2021 – 11-01-2022

    Responsible for managing marketing campaigns focused on partnerships.

  • Assistant Marketing Manager - Nestle Professional Complimentary Brands & Innovation · Nestlé10-01-2019 – 02-01-2021

    Responsible for supporting marketing initiatives for Nestle Professional Complimentary Brands & Innovation.

  • Sales Development Specialist · adidas Group06-01-2017 – 10-01-2019

    Responsible for driving sales development initiatives within the adidas Group.

  • Senior Associate Customer Management - Sales Leadership Development Program · PepsiCo07-01-2016 – 06-01-2017

    Participated in the Sales Leadership Development Program and supported customer management initiatives at PepsiCo.

  • Marketing Research Assistant - Work Study · University of Toronto Scarborough09-01-2015 – 02-01-2016

    Assisted in marketing research activities as part of a work study program at the University of Toronto Scarborough.

  • Marketing Administrator - Co-op · CIBC09-01-2014 – 04-01-2015

    Contributed to marketing administration activities during a co-op placement at CIBC.

  • Technical Marketing Student - Co-op · Toronto Hydro01-01-2014 – 04-01-2014

    Gained experience in technical marketing as part of a co-op placement at Toronto Hydro.

Education

  • University of Toronto ScarboroughBachelor of Business Administration (B.B.A.), Specialist in Marketing and Management

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