Kierra Robinson

About

I am the organizer of Readvolutionary, a nonprofit mobile library. Readvolutionary originated in El Paso, TX in June 2020 and now has a chapter in Texarkana and Oklahoma. Readvolutionary provides free diverse literature to its community through pop-up events. I have also self published a poetry book titled Daughter of the Sun on August of 2022.

Experience

• Marketing Coordinator · Genesis Digital, LLC05-01-2024

  Worked closely with all areas of the Marketing Team to facilitate the seamless execution of marketing initiatives. Contributed to the development and implementation of the company's integrated marketing plan, including brand, content, social media, digital, and analytics strategies. Managed content calendars, content creation, and community engagement across various platforms. Coordinated paid media placements, campaigns, and partnerships. Analyzed data from campaigns to refine marketing strategies. Worked with Marketing Leadership & Agencies to ensure project outcomes met expectations. Adhered to budgets for marketing campaigns and understood relevant KPIs and optimizations.

• Community Engagement Ambassador · Genesis Digital, LLC05-01-2023 – 05-01-2024

  Developed and executed creative strategies, generating engaging content leading to increased interaction and positive community sentiment. Moderated customer-centric Facebook communities with significant membership growth. Provided educational materials and customer support. Orchestrated community events contributing to increased brand visibility and community cohesion. Represented the Genesis Digital, LLC brand, ensuring alignment with core values. Leveraged short-form videos as an effective marketing and customer education tool.

• Organizer · Readvolutionary06-01-2020

  Organizer of a nonprofit mobile library with a mission to share free diverse and multicultural literature. Organized events and ran a non-profit library providing free literature to the El Paso Community. Managed social media accounts, marketed and promoted pop-up events, and collaborated with local businesses.

• Activity Leader · YWCA USA08-01-2021 – 06-01-2023

  Created engaging STEM and SEL lesson plans for students. Planned and organized mentorship groups and community/family engagement events. Recruited students and performed other duties as they arose.

• Library Aide · Socorro ISD12-01-2021 – 08-01-2022

  Carried out the library program under the librarian's instruction. Documented and submitted online State Compensatory Education weekly logs. Worked with individual at-risk students or small groups to reinforce learning. Provided optimal customer service to all stakeholders of the district.

Education

• The University of Texas at El PasoBachelor of Arts - BA, Organizational Communication, General

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