Kim Howe, PMP

About

I help organizations move from idea to execution. With over two decades of executive and operational leadership experience, I help marketing teams, agencies, and tech startups build systems and processes that streamline creative and technical execution. I build lightweight PMOs that allow fast-moving companies to streamline delivery, eliminate project chaos, and ship work efficiently. Areas of focus: – Aligning strategy and operations – Setting up (or cleaning up) delivery systems and PMOs – Coaching delivery leads, PMs, and production teams – Running programs and cross-functional initiatives Industries: Technology, Marketing, Creative Agencies Let's connect!

Experience

• Head of Operations · SHFT Labs2023-08-01 –

  • Developed and implemented marketing operations infrastructure, enhancing automation, analytics, and cross-functional collaboration. • Led strategic planning efforts, ensuring smooth integration of marketing technology with broader business objectives. • Optimized digital marketing tools and platforms, improving campaign efficiency and ROI tracking. Managed vendor relationships and procurement processes, aligning technology investments with business goals.

• Fractional COO & Project Management Lead · AKH Holdings LLC2023-08-01 –

  I work with organizations as a fractional leader to drive complex initiatives, stand up delivery systems, and create the foundation for effective execution. I’m typically brought in during periods of growth, transition, or strategic complexity when teams need senior-level support but not a full-time hire. My role flexes based on need: part builder, part operator, part delivery lead. Clients include tech companies, professional services firms, nonprofits, membership organizations, and private equity-backed ventures. Focus areas include: • Leading cross-functional programs and initiatives • Designing and implementing delivery systems and PMOs • Coaching PMs, delivery leads, and emerging operators • Translating strategy into actionable, prioritized execution • Driving alignment, focus, and accountability across teams I bring a structured, systems-oriented approach that helps organizations execute with clarity, consistency, and speed without adding unnecessary complexity.

• Head of Operations · KRMA2022-08-01 –

  • Strategic planning and execution oversight of product design and development. • Establishing agency-wide operational infrastructure, tooling, policies, and procedures. • Responsible for resourcing teams, vetting and hiring vendors, and onboarding team members. The team at KRMA have defined their careers executing digital campaigns for some of the largest brands in the world, including Nike, Coca-Cola, and Disney. We deliver Creative and Technology at the highest level, underpinned by Data Science for maximum performance.

• VP, Operations & Delivery · SprintFWD2020-01-01 – 2022-05-01

  • Strategic planning and delivery oversight of roughly $6MM in annual web and mobile technology budgets for national brands including Club Pilates, Pure Barre, CycleBar, TRX, and Sky Zone. • Established agency-wide operational infrastructure, policies, and procedures, allowing SprintFWD to grow from a team of 12 to 35+ within its first 12 months of operation. • Initiated operational efficiencies resulting in 48% year-over-year revenue increase from 2020 to 2021. • Founded the Project Management Office (PMO) which defines the guidelines for project planning and day-to-day execution. • Implemented and administered tooling for sprint planning using Scrum/Agile methodologies, employee time tracking, customer support, employee onboarding, and professional development and retention. • Managed Xponential Fitness portfolio of large-scale technical initiatives which support 2,300+ franchise studio locations, 3.5MM users and 10 brands nationwide.

• Head of Operations & Delivery · HYFN2018-05-01 – 2020-02-01

  • Led cross-functional teams in delivering $10MM in annual web development, social creative, and content creation projects for clients including GE, Frito Lay, and MGM Resorts. • Supervised Project Management, Interactive Creative, Social Creative, and external Quality Assurance teams, totaling 20+ members. • Initiated time tracking across the organization, providing data to analyze budget health and ensure efficient resource utilization.

• Director of Production · HYFN2017-07-01 – 2018-05-01

  • Redefined Project Management philosophy, processes, and organizational production methodology. • Planned and staffed 40+ ongoing projects as part of a three-person Resource Management team.

• Executive Producer · HYFN2015-04-01 – 2017-07-01

  • Oversaw, mentored, and supported a team of 5 Producers while actively managing 7+ concurrent projects. • Presented ongoing comprehensive production status of all projects in motion to executive stakeholders. • Collaborated with Sales, Integrated Marketing, Creative, and Technology leads to define SOW terms, deliverables, and timelines.

• Senior Producer · HYFN2014-05-01 – 2015-04-01

  • Day-to-day manager of client relationships and production resources for web and native mobile applications with cumulative budgets in excess of $2MM annually. • Negotiated contracts with, directed, and monitored third-party creative and development vendors.

• Senior Producer · Ignited2012-08-01 – 2014-05-01

  • Managed internal Media team and external publishers through digital media campaigns with spends in excess of $1MM. • Handled scope definition and enforcement, budget estimation and burn reporting, resource management, SOW development, and execution of deliverables for interactive web technology projects and media campaigns for clients including NBCUniversal, SONY, DTS, and Sanuk.

• Senior Producer · Funny Garbage2008-08-01 – 2012-08-01

  • Planned and executed all phases of Software Development Life Cycle (SDLC), including translating business requirements into executable project plans, strategy, content creation, design, development, and quality assurance for the production of websites, content management systems, native mobile and web-based applications. Award-winning projects included: Smithsonian Institution Ocean Portal (2010 Webby Nominee, 2010 Communicator Awards Gold), PBS Kids GO! Cartoon Studio (2011 W3 Gold Award), Cartoon Network Mixit Video Creator (2011 W3 Silver Award)

Education

• SUNY GeneseoBA, Communication: Mass Media Production
• NYU School of Continuing and Professional StudiesCertificate, Multimedia Design & Production
• Bentley UniversityFinance

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