Riinu Anslan

About

I help brands with social media marketing and UGC, focusing on content that feels intentional, on-brand, and actually usable long term. I work across strategy, content planning, and creation, with a strong emphasis on short-form and organic performance. Most of my work is with founder-led, growing brands that want their content to feel human, consistent, and aligned, without overproducing or chasing every trend.

Experience

• Linkedin Marketing Manager · HighMatch09-01-2024 –

  In my role at HighMatch, I lead our LinkedIn marketing initiatives to enhance brand visibility and engagement. I manage a targeted content calendar that aligns our messaging consistently across platforms. My strategic LinkedIn campaigns play a key role in boosting our lead generation. I rely on analytics to continually refine our marketing strategies. Effective collaboration with key team members underpins my success, contributing to a stronger market presence and increased webinar attendance.

• Content Creator · Freelancer.com09-01-2024 – 01-01-2025

  Created UGC-style videos highlighting Freelancer.com features as an employer and giving actionable tips on how to use the platform.

• Social Media Manager and Content Creator06-01-2020 –
• Social Media and Email Marketing Coordinator · Sleep.ai11-01-2023 – 09-01-2024

  Developed and executed a comprehensive social media calendar, enhancing brand visibility and engagement across multiple platforms (Instagram, Facebook, Linkedin, Twitter) and increasing account engagement by 30%. Designed and executed targeted B2B and B2C newsletter campaigns, optimizing content for higher engagement and conversion. Conducted in-depth data analytics, preparing and presenting actionable insights to the CEO and stakeholders to inform strategic decisions. Collaborated closely with marketing, business, and product teams to ensure cohesive messaging and maximize outreach effectiveness.

• Technical Project Manager · Tech360 Mobility01-01-2022 – 11-01-2023

  Managing projects that include but are not limited to: social media management, web design/development, product development.

• Social Media Manager | EMS Trainer · SpeedFit Australia07-01-2020 – 06-01-2021
• Social Media Manager | Personal trainer · Mind and Body Gym11-01-2017 – 06-01-2021
• Certified Personal Trainer · F45 Training02-01-2019 – 01-01-2021

Education

• Australian Pacific CollegeBachelor's degree, Marketing and Communications
• Health Academy AustraliaAdvanced Certificate, Nutritional Councelling
• Max Therapy InstituteDiploma, Remedial Massage
• Australian College of Sport and FitnessCertificate, Health and Physical Education/Fitness

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