Cams Torres

Cams Torres

UGC Creator, Social Media Manager, Content Strategist | Creative Strategist & Digital Marketing Specialist

5 yrs experience · Toronto, ON · 30-40 hrs/week

About

As a passionate and results-driven UGC Creator, Social Media Manager, and Content Strategist, I specialize in crafting engaging, authentic content that resonates with audiences across digital platforms. With a strong background in content development, social media strategy, and brand storytelling, I help businesses build their online presence, drive engagement, and convert followers into loyal customers. I thrive on creating innovative campaigns, managing social media accounts, and utilizing data-driven insights to optimize content performance. Whether it's creating viral user-generated content (UGC), executing high-impact content strategies, or managing end-to-end social media operations, I bring a mix of creativity, strategy, and a deep understanding of trends to deliver compelling results. Let’s connect and explore how I can help you grow your brand, enhance your content strategy, and elevate your social media presence! In addition to my LinkedIn experience, I’ve expanded my practice across startups and agencies, leading content development initiatives, brand storytelling, influencer partnerships, and performance analytics to drive growth in the lifestyle, fashion, wellness, and beauty spaces.

Skills

AnalyticsCampaign ManagementContent CreationContent StrategyCopywritingDigital MarketingEmail MarketingFacebookGraphic DesignInfluencer MarketingInstagramNewsletter ManagementPaid AdsSocial Media ManagementTikTokVideo Editing

Experience

  • Creative Strategist · Supernatural2025 –

    Led content creation and storytelling strategy for brand launch; crafted visuals and brand voice alignment; collaborated with cross-functional teams to drive growth.

  • Creative Strategist & Digital Marketing Specialist · Laserbody MD2024 –

    Plan, create, and manage high-performing content across Instagram, TikTok, and Facebook; drive brand awareness and audience growth; manage DMs and engagement; build authentic relationships with followers.

  • Digital Content Creator and Social Media Manager · Cielo Media CO.2023 –

    Founded and operated a UGC and social media agency; produced high-performing user-generated content and original multimedia assets; monitored content performance and analytics; fostered community growth.

  • Social Media Manager · Skinatoy Laser Clinic2023 – 2025

    Developed and executed social media strategies to increase brand awareness and client engagement; created original content; managed community interactions and measured impact.

  • Junior Graphic Designer · TEDxUofT2022 – 2023

    Designed and developed visual content for TEDxUofT’s social media platforms; ensured brand guideline alignment and event storytelling; collaborated with marketing team.

  • Community Manager Intern · NGO Somos Ecuador2019 – 2021

    Created and maintained social media content calendar; tracked engagement metrics; supported digital campaigns and stakeholder communications.

  • UGC Creator · Self Employed

Education

  • University of TorontoBachelor's Degree, Marketing
  • University of TorontoBachelor of Arts and Science, Marketing and Biomedical Communications
  • Sheridan CollegeCollege Diploma, Graphic Design

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