Kimberly Wolfson

About

Certified SAFe 6.0 POPM and results-driven leader with extensive experience in product management, market research (B2B, B2C), and customer intelligence, leveraging data-driven insights to drive valuable design and growth. Skilled in crafting actionable roadmaps, managing scope changes, and optimizing workflows with JIRA and Confluence. Extensive CRM experience (Salesforce, Dynamics 365, SugarCRM, NetSuite) in optimizing, analyzing, and automating your system. Proficient in marketing strategies, including e-commerce, email campaigns, and stakeholder management for flawless execution. Recognized for analytical skills, attention to detail, and communication, with experience in CPG, e-commerce, retail payments, and legal services.

Experience

• Director of IT and Litify Product Owner (a Salesforce Platform) · Ankin Law05-01-2023 – 2024

  • Managed Litify (Salesforce) legal practice management software, implementing data models, flow automation, and security measures to enhance practice management. • Developed technology solutions, including an issue prioritization system and a Matter scoring framework in Litify, to improve lead generation and case conversion. • Oversaw IT operations, vendor management, security, and telecommunications for 80 workstations, ensuring seamless project execution and support.

• Lead Commerce Systems Analyst and Product Manager · Verizon Business05-01-2021 – 05-01-2023

  • Led hackathons and wrote Jira stories to champion customer-centric innovation, fostering cross-functional collaboration to deliver impactful solutions. • Spearheaded data-driven product enhancements that improved IAM user experience and increased bulk enterprise sales, leveraging consumer insights and market trends. • Conducted in-depth Voice of the Customer (VOC) analyses using tools like Medallia and OpinionLab to uncover unmet customer needs, guiding the development of innovative solutions and product roadmaps. • Provided technical support to assist customers in resolving issues with the Verizon Wireless Business website, collaborating cross-functionally. • Diagnosed and resolved problems through troubleshooting, digital customer experience analytics from ContentSquare and Glassbox, system analysis, ITSM ticket management in ServiceNow, and testing of the Verizon Business portal. • Project-managed all product increments in each sprint, ensuring they met the user acceptance criteria of the user story for the Verizon website. • Proficient in utilizing collaboration tools like Google Cloud and Slack.

• Sr. Product Manager | Salesforce Administration Certified · Hook Strategies2017 – 05-01-2021

  Founder of Hook Strategies LLC. Accomplishments include: MICROSOFT • Drove Microsoft Bing Shopping ECommerce Retail growth through affiliate marketing program insights as a Program Business Analyst for Microsoft Bing Commerce and the Microsoft Edge browser. LULULEMON ATHLETICA • Led the implementation of retail technology (X-Store POS, iPhone POS, RFID inventory devices), back-office, and experiential technology (digital brand screens) for the opening of Lululemon’s flagship experiential store by capturing stakeholder requirements, leading collaborative daily scrum stand-ups and retrospectives, and tracking and optimizing technology performance and customer experiences. • Managed the patch and switch panels and overall security at local Lululemon stores, which resulted in a secure shopping environment. • Collaborated with corporate and project management teams to prioritize the program backlog. (Slack, Confluence, Smartsheet) GRANT THORNTON, LLP • Owned and resolved all Grant Thornton Microsoft Dynamics 365 CRM enterprise sales enablement service desk inquiries with training, knowledge content, data hygiene, and change management, which increased knowledge management, data governance, security, and CRM adoption. • Designed, tested, and delivered a new concise and intuitive CRM intranet on SharePoint leveraging my user experience expertise and all the daily service desk data, which decreased incoming inquiries and increased user proficiency and compliance. • Executed front-end User Acceptance Testing (UAT) for Microsoft Dynamics 365 and Medallia client voice software. • Developed internal marketing communications for company CRM release announcements. DELOITTE • Agile Product Owner managing on-premises and online advertising technology (ad-tech) for advertising planning at a major grocery store. • Led daily Scrum stand-ups, iteration planning, and sprint planning with the Deloitte Business Analyst and updated OKR progress regularly. • Facilitated a backlog rev

• Women in FinTech Initiative (WIFI) Chair Woman · Women in FinTech Initiative11-01-2017

  • Created a platform to empower women and diversity advocates to break systemic barriers and achieve leadership and entrepreneurial success in financial technology. • Advancing gender diversity in fintech leadership and entrepreneurship by organizing expert panels, community-building events, and mentorship opportunities. • Fostering an inclusive network that drives innovation and equity in FinTech through collaboration, education, and advocacy.

• Account Executive · Screenvision Media05-01-2016 – 12-01-2016

  Won local and regional cinema advertising customers by presenting Screenvision Media's value proposition via phone, online presentations, and email.

Education

• Emerson CollegeBachelor of Science in Speech - BSSp., Marketing Communication & Advertising
• Ithaca CollegeBachelor of Science - BS, Corporate Communications
• Girl Develop It ChicagoHTML, HTML5, CSS, CSS3
• General AssemblyIntro to SQL
• Trailhead by SalesforceAdmin Beginner 201, Salesforce Administration, Pardot, Marketing Cloud

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