Kinnari Shah

About

With a robust background in design and innovation, I hold a Postgraduate Degree from ATLAS SkillTech University and a Bachelor of Fine Arts from Rachana Sansads College of Applied Arts and Craft. My professional journey includes leading the design team at Traya, where I significantly boosted user engagement and conversion rates. At Dr. Reddy's Laboratories, I designed a virtual physical therapy app, enhancing patient care. As a Senior Graphic Designer at Paintheads, I managed comprehensive branding projects and created interactive content for children. My earlier roles include designing packaging for Natraj Stationery at Just Design Studio and gaining hands-on experience as a Graphic Design Intern at Astarc Group. My diverse experience spans digital marketing, UI/UX design, and end-to-end branding, making me a versatile and innovative design professional.

Experience

• Design Team Lead · Traya01-01-2023

  - Improved user engagement 3x by designing and launching the Build a Habit feature. - Designed landing pages for Traya and Traya Women, that increased conversion rates by 30% - By managing the entire digital marketing collateral pipeline and producing WABA, emailers, social media creatives, digital ads, etc, which helped increased the company to increase sales by 67%. - Managed a large team of designers, actively participated in strategizing, and effectively delegated responsibilities.

• UI Designer · Dr. Reddy's Laboratories05-01-2022 – 12-01-2022

  - Designed a virtual physical therapy app for patients with chronic/acute pain - Conducted competitor research, wireframing, and prototyping, & coordinated with cross-functional teams on a daily basis.

• Senior Graphic Designer · Paintheads12-01-2019 – 02-01-2022

  - Managed end-to-end branding for retail shops from logos, products, concepts, package design, advertising, etc. - Created engaging illustrations and interactive games tailored for children, contributing to a vibrant customer experience. - Curated corporate workshops and designed stationery for brands like Nivea, and RPG Group.

• Graphic Designer · Just Design Studio07-01-2019 – 11-01-2019

  - Designed packaging for Natraj Stationery products.

• Graphic Design Intern · Astarc Group05-01-2018 – 06-01-2018

  As a Graphic Design Intern, contributed to various design projects, gaining hands-on experience in the field.

Education

• ATLAS SkillTech UniversityPostgraduate Degree, Design and Innovation
• Rachana Sansads College of Applied Arts and CraftBachelor of Fine Arts - BFA, Design and Applied Arts
• Sophia College, MumbaiFoundation degree
• Fatima high school, Mumbai

Similar talent on Pangea

ABHIMANYU S.Experienced Cross-disciplinary Designer Specializing in UI/UX and Digital MarketingChitrakoot, Madhya PradeshRabiya B.Experienced UX/UI Designer with a Passion for Emerging Design TechnologiesBalram S.Senior Product Designer | Crafting Digital Experiences | AI & SaaS Design Specialist | Open to New OpportunitiesNew Delhi, DelhiDarshan P.UI/UX Designer | Digital Experience InnovatorAhmedabad, Gujarat