Kirsten Engel

About

I have a robust history of driving growth and implementing innovative solutions across a diverse range of organizations. From spearheading successful marketing campaigns and social media strategies to launching and managing multiple successful businesses, my professional journey is rooted in fostering development and boosting visibility. Whether it's developing marketing strategies, building and leading diverse teams, or creating unique and effective strategies, I am always on the lookout for innovative ways to drive organizational success. I am open to diverse opportunities where I can apply my strategic thinking, marketing prowess, and experience in people development to create tangible results.

Experience

• Marketing and Relationship Manager · SecureDNA Foundation11-01-2023

  Coming soon...

• Business Development & Growth Strategy Consultant · Various contracts in many different industries01-01-2018

  In this role, I leverage my rich experience and expertise in business strategy and market analysis to deliver tailored solutions to a diverse range of small to mid-sized businesses. Working closely with business leaders, I offer actionable insights and recommendations, helping them navigate their unique challenges and achieve their goals. Upholding the highest levels of confidentiality, I've successfully helped businesses make informed decisions that drive growth and improve performance. Through efficient project management and a personalized approach, I ensure the timely delivery of results and maximize client satisfaction. I'm always keen to explore new opportunities and challenges where I can use my skills to drive business success.

• Marketing and Social Media Strategist · Langley Curling Centre09-01-2021

  As Marketing and Social Media Manager at the Langley Curling Centre, one of BC's largest public curling facilities, I've helped revolutionize the center's marketing and online presence. I created and implemented innovative marketing strategies specifically tailored to the center's unique needs, enhancing brand visibility and community engagement. By strategically utilizing social media platforms, I've helped to build an active online presence for the center and establish a vibrant connection with the local curling community. My effective marketing campaigns have increased new curler sign-ups and fostered greater engagement among existing members. Beyond enhancing community engagement, I've been actively promoting the sport by helping to develop new leagues and establishing clear pathways for new curlers. This effort has been integral in increasing participation rates and supporting the growth of the curling community.

• Founder, Owner/Operator · Ziel Distribution and Wholesale11-01-2012 – 05-01-2023

  As the Founder and Owner/Operator of Ziel Distribution and Wholesale from 2016 to 2023, I was instrumental in establishing and growing a successful business that specializes in product line development, branding, distribution, and retailing. A key accomplishment during this period was the significant market penetration achieved with the GummiBand product line, which is now stocked by over 2,000 retailers in more than 10 countries. This success was built on my ability to conceptualize, source, produce, and effectively market a diverse range of product lines. My responsibilities also encompassed developing and executing a robust business growth strategy, which included diversifying wholesale channels and expanding into online sales. This strategy led to a marked increase in retail revenue. I led all aspects of product development, from domestic and international sourcing and liaising with production factories to packaging design and the development of each brand's unique identity. My effective use of social media and influencer marketing further enhanced brand visibility and sales. During my tenure at Ziel, the brand garnered significant media attention, including features in print magazines and on popular televised gift-guide episodes, increasing its visibility and credibility.

• Founder, Owner/Operator · North Shore Day Spas10-01-2012 – 12-01-2018

  As the Founder and Owner/Operator of North Shore Day Spas LTD from 2012 to 2019, I was instrumental in launching and managing a thriving business. I oversaw a dedicated team of 12 spa professionals, fostering an environment that promoted exceptional service and client satisfaction. Strategic innovation was a significant part of my role. I adjusted service offerings in line with changing client preferences, which significantly boosted customer satisfaction and retention. I also developed a successful rewards program, enhancing our customer loyalty. During my tenure, I managed all aspects of product development. This involved domestic and international sourcing, liaising with factories, packaging design, and brand identity creation. The resulting increase in our retail revenue exceeded 600% as I expanded our online sales channels. I grew our core business operations by approximately 30% each year, primarily through community-based marketing strategies and the introduction of strategic new retail offerings. This growth translated into North Shore Day Spas LTD consistently earning recognition as one of the best Day Spas on the North Shore, even winning the top award of Best Day Spa for at least 3 years. Throughout my time with the company, I maintained a strong focus on compliance and communication, liaising effectively with business and building inspectors, as well as other regulating bodies.

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