Ahmed Sheta

About

Experienced marketer with a background in AI and quantum startups. I specialize in crafting GTM strategies and identifying ICPs that enhance product positioning and drive fundraising efforts. My professional pursuits extend to managing E-commerce ventures, where I focus on driving ROI, increasing store sessions, and boosting consumer conversion, further broadening my marketing and strategic insight. I am driven by a passion for solving complex problems, aiming to make a tangible impact across diverse industries through strategic storytelling and campaign optimization.

Experience

• Marketing Associate · AiZtech Labs05-01-2024

  • Performed market research to build customer profiles for brand strategy, crafting detailed customer persona templates to target and present 4 key segments. • Developed a comprehensive marketing strategy for a US micro-launch of the flagship product, focusing on demographic, geographic, and behavioral targeting through social media, projecting an 85% improvement in brand visibility and awareness.

• Marketing Intern · Thoras AI01-01-2024 – 04-01-2024

  • Directed market research to finalize 3 key customer profiles for the GTM strategy. • Expanded the target audience and supported efforts in raising $1,500,000 in pre-seed funding.

• Marketing Intern · aqora11-01-2023 – 01-01-2024

  • Led the development of GTM strategies, 3 revenue models, and 2 financial valuation models. • Drove performance and influenced the strategic allocation of a €600,000 budget.

• Business Design Consultant · Tim Hortons09-01-2023 – 12-01-2023

  • Collaborated on market research and conducted 5 strategic interviews for Tim Hortons in a university RSM459 practicum, defining the target audience for Tims Financial. • Recommended positioning Tims Financial as a secondary credit card for university students, with an NHL partnership and gamification incentives, achieving a 4.0 and high satisfaction scores.

• Marketing Intern · AiZtech Labs05-01-2023 – 09-01-2023

  • Spearheaded a multifaceted marketing initiative by conducting market research, crafting a communication brief, and designing targeted flyers, boosting campaign engagement among expectant mothers and 107 CNOs. • Evaluated and optimized marketing campaigns from external agencies, ensuring strict brand adherence and maximizing the impact of a $1,000,000 budget.

• Digital Marketing Manager · Inside Capital Markets01-01-2023 – 03-01-2023

  • Catalogued digital marketing efforts by crafting a TikTok ad brief and drafting LinkedIn content. • Improved online brand visibility and increased audience engagement by an estimated 11% through Google Analytics.

• Business Development Intern · AiZtech Labs05-01-2022 – 05-01-2023

  • Analyzed and proposed 3 potential pricing and GTM strategies, while leading market segmentation and customer prioritization efforts, resulting in optimized resource usage and targeted outreach. • Corroborated financial statements, laying the groundwork for securing a $120,000 rebate.

Education

• Rotman Commerce, University of Toronto
• Creative Destruction Lab
• University of Toronto
• International Baccalaureate

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