Heidy Roberts

About

As a Growth Partner, I help businesses and entrepreneurs achieve sustainable success through innovative strategies and hands-on execution. With experience across industries, I specialize in scaling operations, creating impactful content, and enhancing online presence. From building strategic social media plans and developing high-performing websites to setting up seamless purchasing platforms and launching podcasts, I deliver results tailored to each client’s unique goals. My collaborative approach ensures I’m more than a consultant—I’m a partner invested in your growth. Together, we’ll turn ambitious ideas into actionable outcomes and connect your vision with measurable success.

Experience

• Lead, Social Media Integration & Executive Support Specialist · Kana Lifeworks

  As the Lead for Social Media Integration and Executive Support, I played a pivotal role in launching and establishing a new coaching business. Key responsibilities included: Social Media Setup and Management: Successfully launched and optimized social media channels to establish the business’s online presence. Content Strategy and Creative Direction: Developed engaging content strategies and provided creative direction to align with the brand’s vision and goals. Executive Support: Delivered virtual assistance across various administrative tasks to streamline operations and support day-to-day business needs. Business Launch Support: Offered comprehensive guidance to ensure a smooth launch, addressing all aspects of foundational business setup. This role required strategic thinking, creativity, and operational expertise to deliver results efficiently and effectively.

• Growth Partner · Breakfast With Manny02-01-2024 – 07-01-2024

  As a Growth Partner, I transformed a new podcast from an amateur setup into a professional platform with a polished look and feel. Key contributions included: Podcast Setup and Development: Took the lead in designing, organizing, and launching a high-quality podcast platform, ensuring a seamless and professional setup. Social Media Content Creation and Strategy: Developed and executed engaging social media content strategies to promote the podcast and expand its reach. Creative Direction: Provided innovative ideas and strategies for content creation and product marketing, aligning with the brand’s voice and goals. Guidance and Support: Delivered expert guidance throughout the process, ensuring a smooth and collaborative experience. This role required creativity, technical expertise, and strategic insight to elevate the podcast and enhance its overall impact.

• Growth Partner · Beta Creations10-01-2020 – 11-01-2024

  As a Growth Partner, I significantly enhanced business performance by driving sales, increasing brand visibility, and fostering a focus on creativity. Key achievements included: Sales Growth: Implemented strategies that directly boosted revenue and improved overall business performance. Brand Visibility: Enhanced the brand's presence across platforms, increasing engagement and awareness among target audiences. Creative Strategy: Introduced innovative approaches to amplify the business's creative direction and align with market trends. This role demanded a results-oriented mindset, strategic thinking, and a passion for creativity to deliver impactful outcomes.

• Growth Partner · Betancourt Barber11-01-2023 – 06-01-2024

  As a Growth Partner, I played a crucial role in driving the success and growth of a thriving barbershop through expert social media direction. Key responsibilities included: Social Media Strategy: Developed and executed a targeted social media plan to enhance engagement and attract new clientele. Brand Growth: Amplified the barbershop’s visibility and reputation within the community, contributing to its overall growth and success. Creative Direction: Provided innovative ideas and content strategies tailored to the barbershop’s unique brand identity. This role required a combination of strategic planning, creativity, and industry insight to deliver measurable results and sustainable growth.

Education

• Concordia UniversityBusiness Management
• Life Coaching AcademyLife Coaching Certificate, Coaching

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