Kirstin Kayy

About

With a strong foundation in Communication and Media Studies from MiraCosta College, I have built a dynamic career in marketing, public relations, and administration. Currently, as the Marketing and Public Relations Manager at Tenney Group, I develop strategies that enhance brand visibility and drive client acquisition in the transportation and logistics sector. My role involves creating engaging content, securing media placements, and analyzing data to optimize marketing campaigns. Previously, as an Administrative Services Manager at Tenney Group, I improved operational efficiency by 20% and reduced costs by 15% through strategic initiatives. My experience also includes roles at Bergelectric and Artemis Institute for Clinical Research, where I honed my skills in project management, compliance, and executive support. As a Public Relations Specialist at Electrofy Agency, I focus on shaping public perception and increasing brand awareness for clients. My diverse experience equips me to deliver impactful results across various industries.

Experience

• Marketing And Public Relations Manager · Tenney Group03-01-2023

  Developed and executed the Marketing and Public Relations strategy for an M&A Advisory Firm specializing in the Transportation and Logistics sector. Spearheaded multi-faceted campaigns that drove inbound leads, boosted client acquisition, and secured media placements across social channels and third-party outlets. Produced engaging marketing collateral, including podcasts, thought leadership content, and whitepapers, while partnering with industry influencers to generate inbound media opportunities and elevate brand visibility. Implemented Short Form content production of the Tenney Minute, resulting in a 300% growth in engagement. Conducted a comprehensive inbound data analysis report to drive sales initiatives and marketing campaigns. Developed strategic content and presentations using Canva to secure Speaking Engagements and media publications, resulting in a 60.8% increase for earned media and 83.3% in Speaking Engagements.

• Public Relations Specialist · Electrofy Agency10-01-2024

  As a Public Relations Specialist, likely contributed to developing and maintaining a positive public image for clients by crafting media releases and developing social media programs to shape public perception and increase brand awareness.

• Administrative Services Manager · Tenney Group01-01-2022 – 05-01-2023

  Served as a trusted advisor to the CEO, supporting critical company-wide initiatives and rollouts. Spearheaded complex operational challenges, implemented cost-saving measures, and managed contractors to ensure timely project completion. Maintained confidentiality with sensitive data, organized events to boost employee engagement, and streamlined recruitment processes to enhance efficiency. Addressed multi-faceted problems impacting executive leaders and business initiatives, resulting in a 20% increase in operational efficiency. Implemented cost-saving measures: Conducted in-depth budget analysis, identifying improvement areas in Marketing and Admin P&L, achieving a 15% reduction in costs. Managed business operations: Oversaw contractors and consultants, ensuring on-time completion of key deliverables, resulting in a 95% on-time project completion rate. Maintained confidentiality: Handled sensitive personnel and financial data with strict confidentiality, safeguarding company integrity. Organized company events: Coordinated seminars, conferences, weekly networking events, and team-building activities, enhancing employee engagement by 25%. Supported recruitment processes and onboarding: Facilitated job postings, resume reviews, interview scheduling, and reference checks, and onboarding of associates. Managed client relationships: Ensured high client satisfaction and maintained relationship accountability. Served as an advisor to the CEO of the company, overseeing company-wide initiatives.

• Executive Administrator · Bergelectric01-01-2020 – 01-01-2022

  Completed special projects, performing research, and data collection. Prepared reports or studies on a regular basis, making recommendations on the appropriate actions needed. Acted as an information source on organizational policies and procedures. Compiled statistics, data, and other supporting documentation and information necessary to complete assigned projects; performed routine analysis. Reviewed/audited documents and other work received by the department for completeness and adherence to guidelines. Took corrective action, as necessary. Prepared, processed, and tracked department paperwork. Audited invoices to ensure no overcharges. Took appropriate action to correct any errors. Conducted research, as requested, on equipment and/or construction repairs, maintenance, building, etc. Reviewed records, gathered data, prepared reports, and spreadsheets, and made recommendations as to any required action. Regularly reviewed, analyzed, and determined whether the corporate policies and procedures were performing as intended. Prepared reports and made recommendations as to the appropriate corrective action required. Assisted in the implementation of corporate policies and procedures. Provided administrative support to the President and Vice Presidents. Maintained calendar and handled travel arrangements for executives. Handled executive’s mail and correspondence. Took notes during meetings and from executives, as needed. Oversaw purchase orders and maintenance of equipment and furniture. Maintained corporate files and records, employee loan schedules and attendance records, completed documents for renewal city licenses, etc. Completed government renewal and/or reporting documents. Oversaw employee events and recognition programs. Acted as a resource and provided information and direction to employees on corporate practices, policies, and procedures.

• Operations Administrator · Artemis Institute for Clinical Research02-01-2019 – 01-01-2020

  Managed and oversaw all office supplies, certifications, and equipment to ensure the site was fully operational and in compliance with required pertinent regulations. Maintained clear and consistent communications with Site Management teams and leadership to ensure efficient daily operational flow. Managed facility vendors including Phone/IT networks, copier, janitorial services, cable services, etc. Managed facility-related expenses to ensure budget adherence and maximize profitability for the company. Audited and managed the office for compliance with standards for inventory, maintenance, cleanliness, etc.

Education

• MiraCosta CollegeAssociate's degree, Communication and Media Studies

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