Krisha Zagura

About

Accomplished product and strategy executive with 18+ years of spearheading digital and data transformation and a decade of leadership. Experienced in leading product strategy and vision from early-stage startups to world-class Fortune 500 companies, transforming products, mentoring teams, and focusing on product-led growth across SaaS, B2B, and B2C industries. Passionate about leveraging data and AI to create intelligent, data-driven products that deliver world-class customer experiences. Skilled in UX/UI, product strategy, data, AI, ML, analytics, user research, digital marketing, business strategy, A/B testing, go-to-market strategy, and customer acquisition. A visionary and strategic leader with high emotional intelligence, a self-starter, and a lifelong learner.

Experience

• Vice President of Product · Endeavor09-01-2023 – 12-01-2024

  • Spearheaded growth initiatives in partnership with Data Science for identifying opportunities, deepened analytical insights, inventory predictions, user recommendations, and lead scoring. • Introduced and evangelized data-driven decision-making with Optimizely experiments and leveraged Snowflake, Segment, Amplitude, and Looker to drive and synthesize data collection and strategy. • Owned end-to-end fintech digital product across Endeavor B2B and B2C experiences, including Websites, Data, and Mobile Apps to set the global product vision, strategy, user experience, and key performance indicators. • Released a redesigned home and package browsing page version on Paris 2024 Olympics, leading to a 1% increase in conversion optimization and reduced customer call volume. • Led the first digital FIFA rollout for the 2026 World Cup presale recording and e-commerce record $36 million in 48 hours. • Drove successful rollout for Paris Olympics digital hospitality products across B2C & B2B leveraging client relationships and performance marketing to record $500 million in revenue. •Developed products trategy and playbook for repeatable processes for market entry across product, operations, marketing,analytics, workflows, data, reporting, and client relationships for improved process flow and stakeholder influence.

• Sidecar Health · Sr. Director of Product12-01-2021 – 06-01-2022

  • Implemented best practices of full product lifecycle management,driving user research, product strategy, roadmap, pricing, KPIs, and visionfor a start-up health insurance tech company for the launch of a new subscription mobile application. • Increased subscriber base by 5% through reduced steps in the onboarding funnel and iterative product releases with user-centric design principles, data-driven decision-making, and emphasis on customer success. • Provided strategic direction and leadership across the product roadmap, prioritizing customer needs and technology considerations for increased product adopt

• Sr. Director of Product · Green Dot06-01-2018 – 02-01-2020

  • Led Go2Bank's new product line designed as Green Dot's new flagship digital bank and mobile application to help the two in three Americans living paycheck to paycheck build a stronger financial foundation. • Drove the UX Research, design, and analytics for the new Go2Bank consumer Mobile App for a 4.7 app store rating. • Led the horizontal product team focused on personalization products leveraging data across B2B2C (Apple, Uber, Inuit, Amazon). • Headed GreenDot's design, product team, and new process using market research, competitive analysis, data-driven focus across the organization. • Drove product strategy, roadmap, annual budget, and resourcing for horizontal product team. • Pitched and evangelized organizational-wide user testing tools for early product market research, usability, and iterative design feedback. • Led Go2Bank's new product line designed as Green Dot's new flagship digital bank and mobile application to help the two in three Americans living paycheck to paycheck build a stronger financial foundation. • Drove the UX Research, design, and analytics for the new Go2Bank consumer Mobile App for a 4.7 app store rating. • Led the horizontal product team focused on personalization products leveraging data across B2B2C (Apple, Uber, Inuit, Amazon). • Headed GreenDot's design, product team, and new process using market research, competitive analysis, data-driven focus across the organization. • Drove product strategy, roadmap, annual budget, and resourcing for horizontal product team. • Initiated, executed, and evangelized behavioral analytics structure and platform for updated reporting standards across mobile and web platforms for deeper business insights.

• Mentor · Techstars08-01-2024

  Mentor early stage founders for product/market fit, product development, persona development, and product growth

Education

• MIT Sloan School of ManagementMaster of Business Administration - MBA, MIT Sloan Fellows
• University of San FranciscoMaster of Arts - MA, Sport Management
• Stony Brook UniversityB.A., Sociology
• Massachusetts Institute of TechnologyMIT Sloan Executive Education - Entrepreneurship
• Hudson High School

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