Krisna Adi Wiyana

About

6+ years of experience delivering 40+ user-centered SaaS, mobile, and web products. Skilled in Figma, prototyping, and design systems, I transform complex challenges into intuitive, engaging experiences that drive measurable results. On-Demand Design Services for Startups : https://bywyn.com

Experience

• Senior Product Designer · Bywyn2025-07-01 –
• Senior Product Designer · Kiwi Studio2024-06-01 – 2025-07-01

  • Manage design delivery for 5 active client accounts, ensuring clarity and consistency. • Designed and launched 4 high-converting landing pages and websites, aligned with client brands and user goals. • Provided ad-hoc support solving UX/UI issues across other projects, improving delivery quality team-wide.

• Product Designer · AgriAku2021-12-01 – 2024-04-01

  • Led end-to-end design for the “Shopping List” feature, reducing purchase steps by 65% and increasing retention. • Conducted user research showing 70% of users reorder the same items every 15 days, informing seamless reorder flow. • Contributed to 1B+ IDR (~$65,000+) GMV growth by improving user purchase efficiency. • Facilitated the shift from manual restocking to in-app workflows, supporting Agriaku’s digital adoption goals.

• UI/UX Designer · ManyPixels2021-03-01 – 2021-11-01

  • Delivered 30+ SaaS dashboards, landing pages, and mobile app designs with a 95% on-time delivery rate. • Improved client design approval rates, reducing revision cycles by 20% through clear prototyping and early alignment. • Recognized as Top Designer twice consecutively, based on client testimonials and consistent delivery quality.

• Innovation Strategist · Alterra2020-05-01 – 2021-03-01

  • Led a payment management initiative, enabling users to track and manage bills seamlessly within the app, reducing churn. • Discovered 60% of users preferred integrated payment tracking, validating and refining the feature direction. • Delivered MVP in under 3 months, increasing user transparency and contributing to a 15% engagement uplift post-launch.

• Product Designer · Airy Rooms2017-09-01 – 2020-04-01

  • Data-Driven Interface Analyze • Create User interface solution for Mobile App & Desktop based on validating data • Conduct Usability Testing • Communicated to team and management on project development, timelines, and results.

Education

• Sekolah Tinggi Teknik PLNBachelor's degree, Computer Science
• SMA Negeri 2 NganjukHigh School, Science

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