Krissy Doetterl

About

Expertise in content marketing, strategy development, and analytics. Proud to have increased follower engagement by 50% at my last role.

Experience

• Licensed Esthetician & Social Media Manager · Radiance by Krissy09-01-2022

  Perform luxury skincare treatments and mobile glow spray tans. Consulting clients on corrective skincare and best approach to achieving healthier skin. Managing all social media pages with paid and organic ads. Expert in business management including but not limited to bookkeeping, product training, continuing education, scheduling, organizing promotional events, and client acquisition. Developed and implemented a comprehensive social media strategy that increased website traffic by 15%.

• Server & Social Media Advisor · Blackwater Tavern & Tap07-01-2018

  Responsible for providing a pleasant dining experience and exceptional customer service in a fast-paced working environment. Adhere to timing standards for services while accommodating needs of over 10 tables at once. Create orders, document special requests, and follow up with kitchen personnel to foster top-quality service and minimize complaints.

• Social Media Manager · Emma T. Artistry01-01-2018 – 02-01-2024

  Grew company's Instagram page's followers from 500 to 21.7 K followers while maintaining a 15% engagement rate in six months. Responsible for creating captivating content multiple times a week (4-6 posts) on Instagram, Facebook, and Pinterest. Keeping up to date on all terms and basic knowledge of a hair stylist's work for copyright use. Using Canva and other photography editing applications to create graphic designs relevant to the social media pages.

• Media & E-Commerce Intern · Indie Twenty05-01-2019 – 08-01-2019

  Responsible for creating schedules, store merchandising, and establishing business profiles on social media platforms. Obtained, attributed, and wrote compelling captions for text in photos, videos, and other graphics for both print and online use. Developed online sales operations from scratch by establishing and following strategic vision, mission, and operational plans.

Education

• University at BuffaloBachelor's, Communication
• The Salon Professional Academy-TonawandaEsthetics

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