Becca Taylor

About

Highly skilled marketing professional with expertise in managing and optimizing digital advertising, email and SMS marketing strategies, influencer partnerships, website optimization, and SEO. Adept at leveraging data analytics and reporting to drive performance improvements and ROI. Experienced in developing guest loyalty programs and creating integrated marketing strategies that align with brand goals and enhance customer engagement across channels. Experienced in industries such as E-commerce, SaaS, and lifestyle brands.

Experience

• Director of Marketing · Girl Tribe Co.2023-08-01 – 2025-06-01

  Directed and managed marketing operations, overseeing E-commerce, Social Media, Brand Management, and Email/SMS Marketing. Led strategic planning, execution, and team mentorship. Collaborated on apparel collection launches, managed Shopify store, optimized SEO and CRO, tailored marketing strategies through data analysis, managed advertising campaigns, and organized large-scale brand events.

• Digital Marketing Manager · Altar'd State2022-03-01 – 2023-08-01

  Led digital initiatives for multiple brands, developed and executed paid media strategies, optimized campaigns, and collaborated on content creation. Managed performance reporting, data analysis, influencer campaigns, and re-engagement strategies.

• Digital Marketing Manager · Inked. Influencer Commerce.2020-04-01 – 2022-03-01

  Directed digital strategy for lifestyle brands, managed customer acquisition and retention campaigns, overseen influencer collaborations, and mentored team members. Utilized performance tools to improve campaign effectiveness.

• Marketing Manager · Octerra2019-05-01 – 2020-03-01

  Launched and grew SaaS startup, developed brand identity, managed website, SEO, digital advertising, social media, and HubSpot marketing strategies to generate leads and support growth.

• Marketing Manager · StudioNow2016-09-01 – 2020-02-01

  Managed marketing for top-tier brands, developed content strategies, and handled digital campaigns to support high-quality content production.

• Marketing Coordinator and Executive Assistant · StudioNow2014-02-01 – 2016-09-01
• Social Media Coordinator and Admin · Smile, Mommy!2012-01-01 – 2014-01-01

  Managed social media profiles, customer service, content creation, and event participation.

Education

• Truett McConnell UniversityBachelor's degree

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