Saurabh Wahegaonkar

About

With 10+ years of experience in B2B SaaS markets, I specialize in driving revenue growth through innovative demand generation strategies. I've successfully led teams to generate $14 million yearly revenue pipelines and boost lead conversion rates by 27%. My expertise includes ABM, GTM planning, and marketing attribution optimization.

Experience

• Director, Demand Generation · AudienceView08-01-2023

  - Drive $4.5M in pipeline QoQ across Enterprise and Mid-Market - Manage $500k yearly marketing ad spend and tradeshow budget - Continuously optimize and update marketing tech stack - Own and manage website - SEO and organic - Own and manage tradeshows and live events presence - Part of team that is driving in-house payments system across clients - Improved MQL rate to 65%

• Growth Mentor · GrowthMentor2023-04-01 –

  Share and gain knowledge about all things growth with an amazing community of growth marketers across the globe.

• Head of Growth · Divisional2022-04-01 – 2023-10-01

  Fractional Head of Growth for fast growing startups in the B2B space. Main responsibilities include but not limited to: - Perform full scale audits - Help find Product Market Fit - Conduct market research to narrow down ICP - Develop short and long term strategies for customer acquisition - Build audience segments - A/B and Multivariate testing - Data driven campaign optimization - Build full funnel customer strategies for better LTV

• Growth Manager · Divisional2021-04-01 – 2022-08-01

  Owned channel execution for multiple startups and helped build a repeatable lead engine. Setup attribution from scratch for companies across all paid media channels. Used B2B SaaS tools - Hubspot, Clearbit, Apollo, SFDC, MixPanel, Unbounce etc.

• Growth Marketing Manager · Oranje Consulting2020-01-01 – 2021-04-01

  Worked with local startups and stores to establish their online presence and grow customer base by 2x through strategic organic and paid social media. Enabled digital first by setting up seamless performance measurement.

• Digital Marketing Manager · Matchbox Virtual Media2019-10-01 – 2020-04-01

  - Facebook Ads - Google PPC - SEO - Social Media Management - Website Optimization

• Marketing Communications Specialist | Performance Marketing · Cuemath2018-08-01 – 2019-06-01

  - Owner of the digital marketing channels (email) and growth projects. - Successfully implemented campaign tracking using Google Analytics - Slashed unsubscribe rates by 13% by implementing best email automation practices. - Increased open rates from 7-8% to 18-20% and CTR from 0.8% to 3.5% (avg) through A/B testing. - Propelled the contribution of email/SMS in overall registrations from 18% to 30% using data. - Led a team of 6 Google listing managers resulting in 16% more registrations at ZERO cost. - Drove growth on the demand side of business by creating marketing automation aligning with the principles of 'They Ask You Answer'.

• Digital Marketing Consultant · Wells Fargo2015-09-01 – 2018-07-01

  Responsible for key aspects of outbound email marketing and inbound online marketing offer campaigns in collaboration with Marketing Managers, Lines of Business, Analytics teams and the execution teams. • Consult with marketing staff to strategize and define marketing campaign requirements and scope • Ensure milestones required for campaign execution are achieved within the expected timelines while adhering to business requirements • Proactive communication with marketing staff and campaign list developers, providing feedback and insights throughout lifespan of campaign - from inception to post launch analysis. • Validate & QA campaign list selection logic, offers and dynamic output - confirming the development output meets final campaign requirements • Validate campaigns are launched with expected quantities and response data is being tracked appropriately. • Provide post-launch campaign reports providing success metrics, test comparisons, insights and recommendations. • Collaborate on communicating campaign lessons learned and recommended actions to marketing managers and partners • Optimize online marketing offer campaigns

• Quality Assurance Analyst · Bosch India2013-05-01 – 2014-07-01

  Improved the efficiency of the inlet hole drilling machine by 65% after conducting an in-depth analysis of the working of the drilling machine and using the ultrasonic tester to measure the inconsistencies in the hole drilling capacity of the drilling machines.

Education

• Hult International Business SchoolMaster's degree, International Business
• Savitribai Phule Pune UniversityBachelor's degree, Production engineering
• Nath Valley SchoolHigh School, High School/Secondary Diplomas and Certificates

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