Krystal L.

About

With a diverse educational background from Monash University and Peking University, I have carved a niche in strategic communications and entrepreneurship. As the Head of Communications at On Invest, I facilitate property investments for expats in Asia, contributing to over £625 million in transactions. My role as a Communications Consultant at OE Group involves crafting brand messaging and streamlining operations for a leading hospitality group. I founded Narra, a boutique content marketing agency, achieving significant milestones such as scaling to a six-figure ARR and maintaining a high client retention rate. Previously, I was the CEO of TMS, a media outlet for Gen Z and millennials, where I led the platform to millions of impressions and Google News syndication. My career is marked by a commitment to innovative storytelling and strategic growth across various industries.

Experience

• Head of Communications · On Invest10-01-2025

  At ON Invest, we do more than facilitate property transactions — we become your strategic partner on the journey to building lasting wealth. Helping expats in Asia get into the property ladder with just HK$200,000, our founding team has helped facilitate over £625 million in property investments, delivering strategic wealth-building opportunities for clients worldwide.

• Communications Consultant · OE Group01-01-2025

  Supporting OE Group, a leading hospitality group in Asia with two core divisions: a portfolio of freestanding, independent restaurants and a consulting arm partnering with renowned hotel brands such as Marriott. Responsibilities span communications and operations, including drafting press releases, developing brand messaging for restaurant concepts, and supporting executive communications for the Group’s founder. Additionally, involved in creating and implementing internal systems to streamline workflows and enhance cross-team coordination, ensuring consistency and efficiency across both business arms.

• Founder · Narra05-01-2024

  Narra is a boutique content marketing agency specialising in storytelling for B2B and B2B2C clients. Achievements include helping a Hong Kong-based client achieve over one million views in two months, scaling Narra to six-figure ARR within six months, and maintaining over 90% client retention rate. The agency has been instrumental in crafting compelling brand and messaging strategies for clients, enhancing their presence and success.

• Chief Executive Officer · TMS12-01-2020 – 08-01-2024

  Founded TMS, a global online media outlet for Gen Z and millennials, aimed at making news and culture more accessible and engaging. Achievements include reaching millions of impressions, securing Google News syndication, and covering multiple media events weekly with a lean team. The decision to close TMS was made after a successful run, proud of the impact and community built.

Education

• Monash UniversityInternational Business
• Peking UniversityBachelor’s Degree, The Chinese Language, China's Economy, Doing Business in China, China's Reform & Global

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