Artemisa Forbes

About

With a dual MA in Global Communication, Media, and Journalism from Simon Fraser University and the Communication University of China, and a Bachelor's degree in Communication Design from Politecnico di Milano, I bring a wealth of expertise to the marketing and communication fields. As the Founder of Oceanfront Agency, I lead strategic direction and oversee operations. Previously, I served as Marketing Director at Frontline Real Estate Services, where I spearheaded a successful rebranding and managed comprehensive marketing strategies. At EScIS, I excelled as a Global Marketing Specialist, producing international marketing content and strategies. My tenure as Marketing Manager at 2am. Holdings saw a 150% sales increase through strategic partnerships. As Creative Lead at GFR Pharma, I enhanced brand identity and executed digital marketing strategies, significantly improving brand awareness.

Experience

• Founder · Oceanfront Agency01-01-2024

  As the Founder of Oceanfront Agency, responsible for establishing and leading the company, setting strategic direction, and overseeing all operations.

• Marketing Director · Frontline Real Estate Services Ltd.03-01-2023 – 01-01-2024

  - Led and managed an internal marketing team along with remote contractors, ensuring seamless collaboration and optimal productivity. - Spearheaded the successful rebranding of the business, aligning it with contemporary market trends and enhancing brand visibility. - Formulated comprehensive marketing, business, and brand strategies, contributing to the overall growth and positioning of the company. - Effectively managed budgets, allocating resources judiciously to maximize ROI and achieve marketing objectives. - Developed and implemented ad-hoc marketing strategies tailored to the unique needs of development and real estate projects, ensuring targeted and impactful campaigns. - Oversaw the creation of marketing collateral, including brochures, proposals, webpages, and other materials, maintaining consistency and brand integrity.

• Global Marketing Specialist · EScIS (EarthScience Information Systems)12-01-2021 – 02-01-2023

  As a Global Marketing Specialist at Earthscience IS/ESDAT Environmental Data Mgmt Software, I lead a remote team to achieve sales and marketing objectives within challenging markets. I implement marketing initiatives in line with marketing strategy while tracking and reporting marketing progress and competitor activity to CEO. Highlights of accomplishment in this role include: I designed and updated creative marketing content for international audiences in Canada, USA, AU, NZ, and other markets. I produced product training videos for YouTube, including tutorials for SaaS and one introductory video with new branding and a new messaging (https://www.youtube.com/watch?v=yzQJLrInwts). I authored a full marketing and branding strategy document for 12 months for C-suite with budget requirements, KPIs, and team setup. I improved and maintained multimedia traffic by implementing paid media strategy primarily for LinkedIn.

• Marketing Manager · 2am. Holdings03-01-2020 – 10-01-2021

  While serving as a Marketing Manager at CX Horticulture, I developed a brand identity for a new distribution company and updated existing B2C brands in line with new marketing trends. I headed a remote international team in developing engaging social media and marketing content and improving product merchandising to deliver excellent sales results across Canada, USA, Australia, and Europe. It is worth mentioning that I boosted sales by 150% (distributed to 20 stores in the US) through marketing partnerships with our largest distributor HTG Supply.

• Creative Lead · GFR Pharma Ltd.01-01-2019 – 01-01-2020

  Throughout my career as a Creative Lead at GFR Pharma Ltd./Leanfit, I produced creative brand assets for websites and internal and external communications in accordance with targeted audience and market trends. I drafted and implemented brand guidelines for marketing team to ensure maximum brand compliance. I ensured smooth execution of digital marketing strategies by maintaining relationships with the Google team. Highlights of accomplishments in this role include: I improved brand awareness and positioning within both established and emerging demographics by steering compelling content development across social media and advertising channels. I maintained alignment with client and company goals by evaluating performance outcomes with Google advertising, Google Analytics, myBusiness, and other Google tools. I developed Clean Life Sciences brand, an umbrella for all products for LeanFit I enhanced brand identity for new products by directing concept development as well as coordinated a large rebranding project for the top selling products.

Education

• Simon Fraser UniversityDual Degree, MA (Joint Degree Program), Global Communication, Media and Journalism
• Communication University of ChinaDual Degree, MA (Joint Degree Program), Global Communication, Media and Journalism
• Politecnico di MilanoBachelor's degree, Communication Design

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