Katherine Tuominen

About

Having worked in the dynamic entertainment and media industry for 3+ years, and business strategist for the past year, I have unique experience across brand strategy and marketing communications roles. Throughout my career, I have been fortunate to create marketing campaigns with some of the worlds leading brands across lifestyle, technology, fashion, FMCG and entertainment fields. From negotiating international brand partnerships with brands like Microsoft, Philips, Go Pro, Reebok and Jack Daniels to representing brands such as Tag Heuer and David Jones. These experience include collaborating with creative teams to offer digital media solutions, coordinate marketing communications, produce creative copywriting, augment brand development and organise PR strategies that nurture long term partnership and consistently deliver a return on investment. I am deeply passionate about storytelling, entrepreneurship, equality at work and technological solutions transforming workplace culture. Integrity and brand values remain at the heart of everything I do and I ensure these are upheld throughout every step of the creative process. Known for combing creative and analytical thinking, I always employ a growth mindset when problem-solving and I'm open to new career opportunities.

Experience

• Founder · Catalyst Brand Strategy11-01-2021

  We help conscious founders become known industry leaders by combining branding, public relations, social marketing and captivating content to tell your story in a way that gets remembered.

• Founder · Culture Cure09-01-2019

  I started Culture Cure to raise the bar for workplace well-being and end the normalization of toxic workplace culture. A social-enterprise dedicated to supporting people to overcome and recover from workplace abuse through a community membership platform and positive psychology learning tools.

• Marketing Strategist · Freelance (Self employed)01-01-2019

  Assisted SMEs with digital content production by implementing an end-to-end marketing campaign that engaged their ideal audience and consistently delivered a return on investment. Produced digital content across all social media channels, created persuasive copy for email marketing campaigns, and tracked online community data.

• Account Relationship Manager · Warner Bros. Entertainment03-01-2018 – 09-01-2018

  Liaised with clients to produce multimedia deliverables, enhanced trusted advisor relationships, managed workflow processes, and ensured timely delivery of solutions according to client needs.

• Internship | Front Of House Role · Spectrum Films International01-01-2017 – 02-01-2017

  Communicated with stakeholders to arrange bookings, managed digital marketing strategy for media channels, and executed multimedia content strategy to publicize media campaigns.

Education

• Griffith UniversityAssociate's degree, Platforms For Change - Developing Women in Knowledge Intensive Industries
• RMIT UniversityPost Graduate Marketing Studies, Marketing/Marketing Management, General
• Australian Film Television and Radio SchoolAdvanced Diploma of Producing, Multimedia Producer
• University of MelbourneBachelor’s Degree, Screen and Cultural Studies (Bachelor of Arts)
• Université Jean Moulin (Lyon III)Bachelor’s Degree, Littéraire (Bachelor of Arts)

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