Krystal Middleton

About

I’m a full-stack marketing generalist with a background in sports, digital media, influencer marketing, and performance-based growth. I’ve worked both in-house and agency-side, helping brands streamline their marketing operations, scale paid media, and build content strategies that drive real business outcomes. My journey began at UNLV, where I supported game-day execution with the UNLV Athletics team and went on to work with professional organizations like the Las Vegas Lights and Vegas Silver Knights. I transitioned into the digital space through REQ, a marketing agency where I learned to integrate data, creative, and execution across channels. I’ve since led marketing initiatives across multiple brands—from AgencyBox’s influencer-led activations, to managing six-figure monthly ad budgets and building robust marketing automations at Ryan Pineda’s portfolio of companies. I’ve built full-funnel marketing systems, managed media buying across platforms like Meta, Google, and YouTube, and aligned creative, content, and CRM strategies with measurable ROI. At 19, I founded my first business and got it placed in major resort retail spaces on the Las Vegas Strip. Today, as the Founder of GreaterReach, I work with growing brands to build scalable marketing systems, execute omnichannel campaigns, and turn ideas into performance-driven marketing strategies. Let’s connect—whether you’re building, scaling, or just want to talk shop. 📩 krystal@greaterreach.co

Experience

• Head of Marketing · TrueBooks CPA10-01-2023

  🏅2024 Inc.5000 Receipt--Ranked #107 of 5000 privately owned companies ● Conduct A/B testing and audience segmentation to improve campaign performance and conversion rates. ● Provide marketing performance insights and reporting to leadership, driving data-driven optimizations. ● Lead integrated marketing strategies, incorporating paid media, content marketing, and lifecycle campaigns. ● Manage all organic social media content across multiple platforms

• Freelance Marketing · Freelance Marketing07-01-2023

  ● Develop and execute multi-channel marketing campaigns across digital, social, and paid media platforms. ● Oversee content creation, ad placements, and brand positioning to drive engagement and conversions. ● Manage campaign strategy, audience segmentation, and performance tracking, ensuring measurable results

• Owner · Sports Leggings06-01-2018

  ●Started my own business at 19 years old ●My clothing products were previously in local stores including multiple MGM Resort Properties on the Strip and as well as a sports store in Summerlin. Currently my products sell on Etsy, eBay, and my own website.

• Marketing Manager · Pineda Company12-01-2022 – 11-01-2023

  ● 3.0 ROAS on ads ran for company ● 2x QOQ event ticket sales and revenue from in person sales at events ● Managed all back end CRM strategy, automations, sequences, lead tracking, lead segmentation, lead scoring ● Managed $250K+ per month in digital ad spend, leveraging retargeting, audience segmentation, and A/B testing to maximize conversions with an average of 3.0 ROAS ● Developed and executed go-to-market (GTM) strategies for brand initiatives, new launches, and promotional campaigns. ● Project management of multiple projects at one time ● Partnered with external media agencies and internal teams to execute high-impact campaigns across multiple channels. ● Implemented and executed social and digital marketing strategy, tracking the progress, and reporting data to the executive team ● Oversaw cross-platform advertising campaigns, integrating social, digital, email, and experiential marketing. ● Built out email marketing indoctrination campaigns in order to nurture leads effectively

• Game Day Marketing Staff · Henderson Silver Knights12-01-2022 – 09-01-2023

  Assisted in game day marketing activations, including tailgate and in game promotions

• Head Of Special Projects · AgencyBox & Monopolize10-01-2021 – 12-01-2022

  ● Led strategic marketing initiatives across digital, social, and paid media platforms, ensuring brand consistency and execution excellence. ● Event coordination, ticket sales and marketing campaigns for a large scale influencer speaking event. This event was held in a major resort setting with over 850 people and talent/speakers with millions of followers on social platforms. (Grow With Video Live) ● Developed and executed programmatic digital ad placements, leveraging audience segmentation ● Spearheaded content development efforts, including ad creatives, video marketing, and email sequences. ● Coordinated with major publications to get articles published for clients ● Coordinate and manage scheduling for Influencers for an A&E tv show premier ● Assist in the fulfillment of services for clients like Press, Websites,SEO, etc. by communicating with vendors and 3rd party agencies ● $800k+ in ad spend across multiple platforms ● Conducted marketing performance analysis, implementing optimizations based on data insights and audience behavior. ● Project manager all projects/major events both companies put on

• Marketing Intern · REQ Digital Marketing Agency02-01-2021 – 06-01-2021

  ● Conducted discovery research for website and branding projects ● Drafted content for social media, blogs, emails and websites ● Supported team leads in client meetings, brainstorms, etc ● Assisted in brand management and awareness of clients ● Worked across teams (SEO, Creative, Ads) to support a range of client deliverables ● Conducted discovery research for website and branding projects

• Athletics Marketing Intern · UNLV Athletics10-01-2019 – 06-01-2020

  ● Assisted in sports marketing activations, fan engagement strategies, and event promotions. ● Created social media and digital marketing content for university athletics campaigns ● Collaborated with various community organizations and agencies to increase attendance and awareness of UNLV athletic teams ● Supported game day marketing initiatives, ensuring seamless execution of promotions and activations.

Education

• University of Nevada-Las VegasBachelors of Science in Business Administration, Marketing

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