Krystle S.

About

I’m a multidisciplinary leader with twelve-plus years of experience at the intersection of strategy, operations, and experience design. I help organizations move from vision to execution by building systems, aligning teams, and bringing clarity to complex initiatives. Across hospitality, branding, digital products, and experiential work, I’ve partnered with founders and leadership to coordinate priorities, run creative and operational systems, and ensure ideas are delivered effectively, on time, and with impact.

Experience

• Hospitality Coordinator · Resy03-01-2024 –

  Partner cross-functionally with Product, Engineering, and Ops to triage platform issues, document bugs, track delivery, and drive process improvements. Investigate ResyOS data flows and integration failures to resolve issues for 150+ restaurant partners. Build and maintain Looker dashboards to track partner health, issue trends, and team KPIs. Maintain CSAT and manage high-priority escalations while ensuring delivery and adoption remains on track.

• Squarespace Design Course Teacher Assistant · ilovecreatives12-01-2023 – 12-01-2024

  Mentored 50+ students in mastering Squarespace design principles and implementation techniques. Provided detailed, actionable feedback on student projects, significantly improving completion rates. Collaborated with instructors to refine curriculum materials, resulting in 25% higher student satisfaction scores. Developed supplemental learning resources to address common student pain points.

• Senior UX/UI Designer · FlashStep11-01-2023 – 03-01-2024

  Led UX research and prototyping for a SaaS platform — translating user needs into requirements and collaborating with engineering to ship solutions. Documented end-to-end system flows to align design and technical decisions across the team.

• Mood Altars · Mood Altars05-01-2021 – 06-01-2022

  Led UX enhancements for e-commerce clients that improved conversion rates by 15%. Designed and implemented custom Squarespace websites aligned with client brand strategies. Created cohesive social media asset packages and optimized graphics for web performance. Developed engaging email marketing designs using various front-end platforms (Flodesk, Mailchimp).

• Founder & Digital Experience Consultant · Poppykock Studio03-01-2019 –

  Founder & Digital Experience Consultant at Poppykock Studio; manage 20+ client projects end-to-end — defining scope, timelines, deliverables, and stakeholder communication with full autonomy. Translate stakeholder input into clear documentation, systems, and actionable next steps.

• Operations Director · BBNJ / Butchertown Restaurant Group02-01-2015 – 01-01-2021

  Ran operations across multiple locations; built SOPs, training systems, and reporting tools to keep teams aligned. Drove revenue growth by closing gaps between client experience, process, and data.

• Event Coordinator/Server · Metzger Bar and Butchery03-01-2015 – 03-01-2020

  Coordinated catering (on- and off-site) and events; supported service operations with German-inspired, seasonal fare.

• Event Planning Assistant · The Wedding Rabbit03-01-2015 – 01-01-2016

  Assisted event planning and design for weddings, engagement parties, and styled shoots.

• Intern · Chapman Enterprises & Richmond Loft Company01-01-2012 – 03-01-2012

  Assisted with scanning, copying, filing, and administrative tasks; updated tenant and vendor information; developed property inventory spreadsheets.

• Intern · Virginia Center of Urban Development06-01-2011 – 08-01-2011

  Collected and researched information for privately-funded economic impact studies; contributed to EI Study on nationwide Historic Rehabilitation Tax Credits.

Education

• Virginia Commonwealth UniversityB.S, Urban and Regional Studies

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